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Consumer Choice
Shop the Consumer Choice collection at Massey's Furniture Barn in Watertown, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Watertown to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Watertown, NY area. Financing options available.
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Save $177.58
Baldridge 75" Bookcase
Ashley FurnitureOriginal price $732.53Original price $732.53 - Original price $732.53Original price $732.53Current price $554.95$554.95 - $554.95Current price $554.95Leaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pr...
View full detailsOriginal price $732.53Original price $732.53 - Original price $732.53Original price $732.53Current price $554.95$554.95 - $554.95Current price $554.95Save $177.58 -
Save $142.22
Baldridge Home Office Desk
Ashley FurnitureOriginal price $586.66Original price $586.66 - Original price $586.66Original price $586.66Current price $444.44$444.44 - $444.44Current price $444.44Leaning toward a casually cool look with a touch of rustic industrial flair? This home office desk with canted legs takes a fresh stance on style....
View full detailsOriginal price $586.66Original price $586.66 - Original price $586.66Original price $586.66Current price $444.44$444.44 - $444.44Current price $444.44Save $142.22 -
Save up to $79.95
Derekson Panel Headboard
Ashley FurnitureOriginal price $264.79 - Original price $329.80Original price $264.79 - Original price $329.80Original price $264.79$200.60 - $249.85$200.60 - $249.85Current price $200.60When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with app...
View full detailsOriginal price $264.79 - Original price $329.80Original price $264.79 - Original price $329.80Original price $264.79$200.60 - $249.85$200.60 - $249.85Current price $200.60Save up to $79.95 -
Save up to $64.19
Derekson Youth Panel Headboard
Ashley FurnitureOriginal price $198.20 - Original price $264.79Original price $198.20 - Original price $264.79Original price $198.20$150.15 - $200.60$150.15 - $200.60Current price $150.15Youth Bedroom When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-...
View full detailsOriginal price $198.20 - Original price $264.79Original price $198.20 - Original price $264.79Original price $198.20$150.15 - $200.60$150.15 - $200.60Current price $150.15Save up to $64.19 -
Save $257.15
Wynnlow 63" TV Stand with Electric Fireplace
Ashley FurnitureOriginal price $1,025.86Original price $1,025.86 - Original price $1,060.74Original price $1,025.86Current price $777.17$777.17 - $803.59Current price $777.17This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimal...
View full detailsOriginal price $1,025.86Original price $1,025.86 - Original price $1,060.74Original price $1,025.86Current price $777.17$777.17 - $803.59Current price $777.17Save $257.15 -
Save $84.94
Wynnlow Nightstand
Ashley FurnitureOriginal price $350.39Original price $350.39 - Original price $350.39Original price $350.39Current price $265.45$265.45 - $265.45Current price $265.45This nightstand is sure to win your heart with its daring designer take on modern rustic. The nightstand’s crisp, clean and minimalist-chic profil...
View full detailsOriginal price $350.39Original price $350.39 - Original price $350.39Original price $350.39Current price $265.45$265.45 - $265.45Current price $265.45Save $84.94 -
Save $162.60
Wynnlow Dresser and Mirror
Ashley FurnitureOriginal price $670.71Original price $670.71 - Original price $670.71Original price $670.71Current price $508.11$508.11 - $508.11Current price $508.11This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and mi...
View full detailsOriginal price $670.71Original price $670.71 - Original price $670.71Original price $670.71Current price $508.11$508.11 - $508.11Current price $508.11Save $162.60 -
Save $137.61
Wynnlow Dresser
Ashley FurnitureOriginal price $567.64Original price $567.64 - Original price $567.64Original price $567.64Current price $430.03$430.03 - $430.03Current price $430.03This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profi...
View full detailsOriginal price $567.64Original price $567.64 - Original price $567.64Original price $567.64Current price $430.03$430.03 - $430.03Current price $430.03Save $137.61 -
Save $137.61
Wynnlow Chest of Drawers
Ashley FurnitureOriginal price $567.64Original price $567.64 - Original price $567.64Original price $567.64Current price $430.03$430.03 - $430.03Current price $430.03This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-ch...
View full detailsOriginal price $567.64Original price $567.64 - Original price $567.64Original price $567.64Current price $430.03$430.03 - $430.03Current price $430.03Save $137.61 -
Save $128.77
Wynnlow 63" TV Stand
Ashley FurnitureOriginal price $531.17Original price $531.17 - Original price $531.17Original price $531.17Current price $402.40$402.40 - $402.40Current price $402.40This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimal...
View full detailsOriginal price $531.17Original price $531.17 - Original price $531.17Original price $531.17Current price $402.40$402.40 - $402.40Current price $402.40Save $128.77 -
Save $492.00
Wynnlow 4-Piece Entertainment Center with Electric Fireplace
Ashley FurnitureOriginal price $1,312.58Original price $1,312.58 - Original price $2,029.49Original price $1,312.58Current price $994.38$994.38 - $1,537.49Current price $994.38This entertainment center with fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and mi...
View full detailsOriginal price $1,312.58Original price $1,312.58 - Original price $2,029.49Original price $1,312.58Current price $994.38$994.38 - $1,537.49Current price $994.38Save $492.00 -
Save $363.62
Wynnlow 4-Piece Entertainment Center
Ashley FurnitureOriginal price $783.01Original price $783.01 - Original price $1,499.92Original price $783.01Current price $593.19$593.19 - $1,136.30Current price $593.19This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile i...
View full detailsOriginal price $783.01Original price $783.01 - Original price $1,499.92Original price $783.01Current price $593.19$593.19 - $1,136.30Current price $593.19Save $363.62 -
Save $87.89
Watson Sofa/Console Table
Ashley FurnitureOriginal price $362.56Original price $362.56 - Original price $362.56Original price $362.56Current price $274.67$274.67 - $274.67Current price $274.67Drawing from the beauty of clean-lined mid-century design, this sofa table feels right at home in today’s modern spaces. Oil-rubbed distressing on...
View full detailsOriginal price $362.56Original price $362.56 - Original price $362.56Original price $362.56Current price $274.67$274.67 - $274.67Current price $274.67Save $87.89 -
Save $57.13
Watson End Table
Ashley FurnitureOriginal price $235.66Original price $235.66 - Original price $235.66Original price $235.66Current price $178.53$178.53 - $178.53Current price $178.53Drawing from the beauty of clean-lined mid-century design, this square end table feels right at home in today’s modern spaces. Oil-rubbed distress...
View full detailsOriginal price $235.66Original price $235.66 - Original price $235.66Original price $235.66Current price $178.53$178.53 - $178.53Current price $178.53Save $57.13 -
Save $103.61
Watson Coffee Table
Ashley FurnitureOriginal price $427.38Original price $427.38 - Original price $427.38Original price $427.38Current price $323.77$323.77 - $323.77Current price $323.77Showing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of c...
View full detailsOriginal price $427.38Original price $427.38 - Original price $427.38Original price $427.38Current price $323.77$323.77 - $323.77Current price $323.77Save $103.61 -
Save $53.45
Wadeworth Table (Set of 3)
Ashley FurnitureOriginal price $220.47Original price $220.47 - Original price $220.47Original price $220.47Current price $167.02$167.02 - $167.02Current price $167.02Casual and industrial can take you so many places with this accent table set. From driftwood beachy to uptown urban, this set provides the contemp...
View full detailsOriginal price $220.47Original price $220.47 - Original price $220.47Original price $220.47Current price $167.02$167.02 - $167.02Current price $167.02Save $53.45 -
Save $76.11
Valebeck Bar Height Bar Stool
Ashley FurnitureOriginal price $313.95Original price $313.95 - Original price $313.95Original price $313.95Current price $237.84$237.84 - $237.84Current price $237.84A touch of rustic-industrial style is such a fashion-forward choice, and this barstool doesn’t disappoint. Set this tall barstool by the kitchen b...
View full detailsOriginal price $313.95Original price $313.95 - Original price $313.95Original price $313.95Current price $237.84$237.84 - $237.84Current price $237.84Save $76.11 -
Save $81.10
Trinell Youth Nightstand
Ashley FurnitureOriginal price $334.54Original price $334.54 - Original price $334.54Original price $334.54Current price $253.44$253.44 - $253.44Current price $253.44Youth Bedroom Whether she loves horses or he's a cowboy at heart, this nightstand matches their authenticity. Its rustic finish, plank-style detai...
View full detailsOriginal price $334.54Original price $334.54 - Original price $334.54Original price $334.54Current price $253.44$253.44 - $253.44Current price $253.44Save $81.10 -
Save $146.44
Trinell Youth Chest of Drawers
Ashley FurnitureOriginal price $604.08Original price $604.08 - Original price $604.08Original price $604.08Current price $457.64$457.64 - $457.64Current price $457.64Youth Bedroom Whether she loves horses or he's a cowboy at heart, this chest of drawers matches their authenticity. Its rustic finish, plank-style...
View full detailsOriginal price $604.08Original price $604.08 - Original price $604.08Original price $604.08Current price $457.64$457.64 - $457.64Current price $457.64Save $146.44 -
Save $104.93
Trinell Pier
Ashley FurnitureOriginal price $186.78Original price $186.78 - Original price $432.84Original price $186.78Current price $141.50$141.50 - $327.91Current price $141.50Entertain a rugged yet refined sense of style with this TV pier. Its rustic finish and plank-style details pay homage to reclaimed barn wood. Ultr...
View full detailsOriginal price $186.78Original price $186.78 - Original price $432.84Original price $186.78Current price $141.50$141.50 - $327.91Current price $141.50Save $104.93 -
Save $88.02
Trinell Nightstand
Ashley FurnitureOriginal price $363.09Original price $363.09 - Original price $363.09Original price $363.09Current price $275.07$275.07 - $275.07Current price $275.07Youth Bedroom Whether she loves horses or he's a cowboy at heart, this nightstand matches their authenticity. Its rustic finish, plank-style detai...
View full detailsOriginal price $363.09Original price $363.09 - Original price $363.09Original price $363.09Current price $275.07$275.07 - $275.07Current price $275.07Save $88.02 -
Save $179.89
Trinell Dresser
Ashley FurnitureOriginal price $742.06Original price $742.06 - Original price $742.06Original price $742.06Current price $562.17$562.17 - $562.17Current price $562.17Youth Bedroom This dresser makes home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, with a rustic finish, pl...
View full detailsOriginal price $742.06Original price $742.06 - Original price $742.06Original price $742.06Current price $562.17$562.17 - $562.17Current price $562.17Save $179.89 -
Save up to $257.15
Trinell 63" TV Stand with Electric Fireplace
Ashley FurnitureOriginal price $1,025.86 - Original price $1,060.74Original price $1,025.86 - Original price $1,060.74Original price $1,025.86$777.17 - $803.59$777.17 - $803.59Current price $777.17This TV stand with fireplace option makes home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, with a rustic f...
View full detailsOriginal price $1,025.86 - Original price $1,060.74Original price $1,025.86 - Original price $1,060.74Original price $1,025.86$777.17 - $803.59$777.17 - $803.59Current price $777.17Save up to $257.15 -
Save $128.77
Trinell 63" TV Stand
Ashley FurnitureOriginal price $531.17Original price $531.17 - Original price $531.17Original price $531.17Current price $402.40$402.40 - $402.40Current price $402.40This TV stand with fireplace option makes your home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, paying hom...
View full detailsOriginal price $531.17Original price $531.17 - Original price $531.17Original price $531.17Current price $402.40$402.40 - $402.40Current price $402.40Save $128.77
Pickup / Delivery
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Massey's Furniture Barn (Watertown, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.