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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Consumer Choice

Shop the Consumer Choice collection at Massey's Furniture Barn in Watertown, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Watertown to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Watertown, NY area. Financing options available.

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  • Product image
    Willowton Nightstand image
    Save $84.94 Save $0.00

    Willowton Nightstand

    Ashley Furniture
    $350.39
    $350.39 - $350.39
    $350.39
    $265.45
    $265.45 - $265.45
    $265.45

    This nightstand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...

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    $350.39
    $350.39 - $350.39
    $350.39
    $265.45
    $265.45 - $265.45
    $265.45
    Save $84.94 Save $0.00
  • Product image
    Willowton Dressing Chest image
    Save $234.47 Save $0.00

    Willowton Dressing Chest

    Ashley Furniture
    $967.20
    $967.20 - $967.20
    $967.20
    $732.73
    $732.73 - $732.73
    $732.73

    This dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and s...

    View full details
    $967.20
    $967.20 - $967.20
    $967.20
    $732.73
    $732.73 - $732.73
    $732.73
    Save $234.47 Save $0.00
  • Product image
    Willowton Dresser and Mirror image
    Save $194.49 Save $0.00

    Willowton Dresser and Mirror

    Ashley Furniture
    $802.28
    $802.28 - $802.28
    $802.28
    $607.79
    $607.79 - $607.79
    $607.79

    This dresser and mirror set is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the dr...

    View full details
    $802.28
    $802.28 - $802.28
    $802.28
    $607.79
    $607.79 - $607.79
    $607.79
    Save $194.49 Save $0.00
  • Product image
    Willowton Dresser image
    Save $169.51 Save $0.00

    Willowton Dresser

    Ashley Furniture
    $699.23
    $699.23 - $699.23
    $699.23
    $529.72
    $529.72 - $529.72
    $529.72

    This dresser is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sides...

    View full details
    $699.23
    $699.23 - $699.23
    $699.23
    $529.72
    $529.72 - $529.72
    $529.72
    Save $169.51 Save $0.00
  • Product image
    Willowton Chest of Drawers image
    Save $137.61 Save $0.00

    Willowton Chest of Drawers

    Ashley Furniture
    $567.64
    $567.64 - $567.64
    $567.64
    $430.03
    $430.03 - $430.03
    $430.03

    This chest of drawers is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers ...

    View full details
    $567.64
    $567.64 - $567.64
    $567.64
    $430.03
    $430.03 - $430.03
    $430.03
    Save $137.61 Save $0.00
  • Willowton Bedroom Set - Massey's Furniture Barn (Watertown, NY)
    Willowton Bedroom Set - Massey's Furniture Barn (Watertown, NY)
    Save up to $655.35 Save $0.00

    Willowton Bedroom Set

    Ashley Furniture
    $788.00 - $2,703.33
    $788.00 - $2,703.33
    $788.00
    $596.97 - $2,047.98
    $596.97 - $2,047.98
    $596.97

    Youth Bedroom The ultimate look for a beach cottage or shabby chic inspired retreat, this bedroom set carries you away to a dreamy time and place....

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    $788.00 - $2,703.33
    $788.00 - $2,703.33
    $788.00
    $596.97 - $2,047.98
    $596.97 - $2,047.98
    $596.97
    Save up to $655.35 Save $0.00
  • Product image
    Willowton Bedroom Mirror image
    Save $24.99 Save $0.00

    Willowton Bedroom Mirror

    Ashley Furniture
    $103.07
    $103.07 - $103.07
    $103.07
    $78.08
    $78.08 - $78.08
    $78.08

    This mirror is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on the...

    View full details
    $103.07
    $103.07 - $103.07
    $103.07
    $78.08
    $78.08 - $78.08
    $78.08
    Save $24.99 Save $0.00
  • Product image
    Willowton Bed with 2 Storage Drawers image
    Save up to $236.77 Save $0.00

    Willowton Bed with 2 Storage Drawers

    Ashley Furniture
    $814.95 - $976.67
    $814.95 - $976.67
    $814.95
    $617.39 - $739.90
    $617.39 - $739.90
    $617.39

    Youth Bedroom This twin panel bed with storage is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewas...

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    $814.95 - $976.67
    $814.95 - $976.67
    $814.95
    $617.39 - $739.90
    $617.39 - $739.90
    $617.39
    Save up to $236.77 Save $0.00
  • Product image
    Willowton Bed image
    Save up to $290.97 Save $0.00

    Willowton Bed

    Ashley Furniture
    $437.61 - $1,200.25
    $437.61 - $1,200.25
    $437.61
    $331.52 - $909.28
    $331.52 - $909.28
    $331.52

    The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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    $437.61 - $1,200.25
    $437.61 - $1,200.25
    $437.61
    $331.52 - $909.28
    $331.52 - $909.28
    $331.52
    Save up to $290.97 Save $0.00
  • Product image
    Willowton 64" TV Stand with Electric Fireplace image
    Save $257.15 Save $0.00

    Willowton 64" TV Stand with Electric Fireplace

    Ashley Furniture
    $1,025.86
    $1,025.86 - $1,060.74
    $1,025.86
    $777.17
    $777.17 - $803.59
    $777.17

    This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish ...

    View full details
    $1,025.86
    $1,025.86 - $1,060.74
    $1,025.86
    $777.17
    $777.17 - $803.59
    $777.17
    Save $257.15 Save $0.00
  • Product image
    Willowton 64" TV Stand image
    Save $128.77 Save $0.00

    Willowton 64" TV Stand

    Ashley Furniture
    $531.17
    $531.17 - $531.17
    $531.17
    $402.40
    $402.40 - $402.40
    $402.40

    This TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is...

    View full details
    $531.17
    $531.17 - $531.17
    $531.17
    $402.40
    $402.40 - $402.40
    $402.40
    Save $128.77 Save $0.00
  • Product image
    Product image
    Save $492.00 Save $0.00

    Willowton 4-Piece Entertainment Center with Electric Fireplace

    Ashley Furniture
    $1,256.03
    $1,256.03 - $2,029.49
    $1,256.03
    $951.54
    $951.54 - $1,537.49
    $951.54

    This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whit...

    View full details
    $1,256.03
    $1,256.03 - $2,029.49
    $1,256.03
    $951.54
    $951.54 - $1,537.49
    $951.54
    Save $492.00 Save $0.00
  • Product image
    Product image
    Save $363.62 Save $0.00

    Willowton 4-Piece Entertainment Center

    Ashley Furniture
    $726.46
    $726.46 - $1,499.92
    $726.46
    $550.35
    $550.35 - $1,136.30
    $550.35

    This entertainment center is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonder...

    View full details
    $726.46
    $726.46 - $1,499.92
    $726.46
    $550.35
    $550.35 - $1,136.30
    $550.35
    Save $363.62 Save $0.00
  • Product image
    Willowton 3-Piece Entertainment Center image
    Save $150.90 Save $0.00

    Willowton 3-Piece Entertainment Center

    Ashley Furniture
    $622.45
    $622.45 - $622.45
    $622.45
    $471.55
    $471.55 - $471.55
    $471.55

    Wonderfully easy on the eyes, this entertainment center is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. ...

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    $622.45
    $622.45 - $622.45
    $622.45
    $471.55
    $471.55 - $471.55
    $471.55
    Save $150.90 Save $0.00
  • Product image
    Wildenauer Dining Chair image
    Save $35.36 Save $0.00

    Wildenauer Dining Chair

    Ashley Furniture
    $145.87
    $145.87 - $145.87
    $145.87
    $110.51
    $110.51 - $110.51
    $110.51

    Raise the bar on modern farmhouse style with this dining side chair. Its casual good looks are accentuated with a handsome two-tone finish. A clea...

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    $145.87
    $145.87 - $145.87
    $145.87
    $110.51
    $110.51 - $110.51
    $110.51
    Save $35.36 Save $0.00
  • Product image
    Wildenauer 50" Dining Bench image
    Save $53.43 Save $0.00

    Wildenauer 50" Dining Bench

    Ashley Furniture
    $220.39
    $220.39 - $220.39
    $220.39
    $166.96
    $166.96 - $166.96
    $166.96

    Raise the bar on modern farmhouse style with this dining bench. Its casual good looks are accentuated with a handsome two-tone finish. A sturdy si...

    View full details
    $220.39
    $220.39 - $220.39
    $220.39
    $166.96
    $166.96 - $166.96
    $166.96
    Save $53.43 Save $0.00
  • Watson Table Set - Massey's Furniture Barn (Watertown, NY)
    Watson Table Set - Massey's Furniture Barn (Watertown, NY)
    Save $160.74 Save $0.00

    Watson Table Set

    Ashley Furniture
    $663.04
    $663.04 - $663.04
    $663.04
    $502.30
    $502.30 - $502.30
    $502.30

    Showing off big-time with oversized tabletop space, this coffee table set serves up major contemporary style. Drawing from the beauty of clean-lin...

    View full details
    $663.04
    $663.04 - $663.04
    $663.04
    $502.30
    $502.30 - $502.30
    $502.30
    Save $160.74 Save $0.00
  • Watson Occasional Table Set - Massey's Furniture Barn (Watertown, NY)
    Watson Occasional Table Set - Massey's Furniture Barn (Watertown, NY)
    Save $217.87 Save $0.00

    Watson Occasional Table Set

    Ashley Furniture
    $898.70
    $898.70 - $898.70
    $898.70
    $680.83
    $680.83 - $680.83
    $680.83

    Showing off big-time with oversized tabletop space, this occasional table set serves up major contemporary style. Drawing from the beauty of clean...

    View full details
    $898.70
    $898.70 - $898.70
    $898.70
    $680.83
    $680.83 - $680.83
    $680.83
    Save $217.87 Save $0.00
  • Product image
    Watson Sofa/Console Table image
    Save $87.89 Save $0.00

    Watson Sofa/Console Table

    Ashley Furniture
    $362.56
    $362.56 - $362.56
    $362.56
    $274.67
    $274.67 - $274.67
    $274.67

    Drawing from the beauty of clean-lined mid-century design, this sofa table feels right at home in today’s modern spaces. Oil-rubbed distressing on...

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    $362.56
    $362.56 - $362.56
    $362.56
    $274.67
    $274.67 - $274.67
    $274.67
    Save $87.89 Save $0.00
  • Watson End Table Set - Massey's Furniture Barn (Watertown, NY)
    Watson End Table Set - Massey's Furniture Barn (Watertown, NY)
    Save $114.26 Save $0.00

    Watson End Table Set

    Ashley Furniture
    $471.32
    $471.32 - $471.32
    $471.32
    $357.06
    $357.06 - $357.06
    $357.06

    Drawing from the beauty of clean-lined mid-century design, this 2-piece square end table set feels right at home in today’s modern spaces. Oil-rub...

    View full details
    $471.32
    $471.32 - $471.32
    $471.32
    $357.06
    $357.06 - $357.06
    $357.06
    Save $114.26 Save $0.00
  • Product image
    Watson End Table image
    Save $57.13 Save $0.00

    Watson End Table

    Ashley Furniture
    $235.66
    $235.66 - $235.66
    $235.66
    $178.53
    $178.53 - $178.53
    $178.53

    Drawing from the beauty of clean-lined mid-century design, this square end table feels right at home in today’s modern spaces. Oil-rubbed distress...

    View full details
    $235.66
    $235.66 - $235.66
    $235.66
    $178.53
    $178.53 - $178.53
    $178.53
    Save $57.13 Save $0.00
  • Product image
    Watson Coffee Table image
    Save $103.61 Save $0.00

    Watson Coffee Table

    Ashley Furniture
    $427.38
    $427.38 - $427.38
    $427.38
    $323.77
    $323.77 - $323.77
    $323.77

    Showing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of c...

    View full details
    $427.38
    $427.38 - $427.38
    $427.38
    $323.77
    $323.77 - $323.77
    $323.77
    Save $103.61 Save $0.00
  • Product image
    Wadeworth Table (Set of 3) image
    Save $53.45 Save $0.00

    Wadeworth Table (Set of 3)

    Ashley Furniture
    $220.47
    $220.47 - $220.47
    $220.47
    $167.02
    $167.02 - $167.02
    $167.02

    Casual and industrial can take you so many places with this accent table set. From driftwood beachy to uptown urban, this set provides the contemp...

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    $220.47
    $220.47 - $220.47
    $220.47
    $167.02
    $167.02 - $167.02
    $167.02
    Save $53.45 Save $0.00
  • Product image
    Vallborough Bowl image
    Save $33.72 Save $0.00

    Vallborough Bowl

    Ashley Furniture
    $139.10
    $139.10 - $139.10
    $139.10
    $105.38
    $105.38 - $105.38
    $105.38

    With an almost sculptural look, this bowl is a standout accent. It’s an effortlessly chic way to elevate your decor. Place it on a patio table to ...

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    $139.10
    $139.10 - $139.10
    $139.10
    $105.38
    $105.38 - $105.38
    $105.38
    Save $33.72 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Massey's Furniture Barn (Watertown, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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