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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Consumer Choice

Shop the Consumer Choice collection at Massey's Furniture Barn in Watertown, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Watertown to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Watertown, NY area. Financing options available.

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  • Product image
    Ashbryn Dresser and Mirror image
    Save $366.70 Save $0.00

    Ashbryn Dresser and Mirror

    Ashley Furniture
    $1,512.64
    $1,512.64 - $1,512.64
    $1,512.64
    $1,145.94
    $1,145.94 - $1,145.94
    $1,145.94

    Casual style with substance. This two-tone dresser with mirror raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silho...

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    $1,512.64
    $1,512.64 - $1,512.64
    $1,512.64
    $1,145.94
    $1,145.94 - $1,145.94
    $1,145.94
    Save $366.70 Save $0.00
  • Product image
    Derekson Bed image
    Save up to $161.82 Save $0.00

    Derekson Bed

    Ashley Furniture
    $404.33 - $667.51
    $404.33 - $667.51
    $404.33
    $306.31 - $505.69
    $306.31 - $505.69
    $306.31

    Modern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...

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    $404.33 - $667.51
    $404.33 - $667.51
    $404.33
    $306.31 - $505.69
    $306.31 - $505.69
    $306.31
    Save up to $161.82 Save $0.00
  • Product image
    Derekson Bed with 2 Storage Drawers image
    Save up to $321.35 Save $0.00

    Derekson Bed with 2 Storage Drawers

    Ashley Furniture
    $810.19 - $1,325.56
    $810.19 - $1,325.56
    $810.19
    $613.78 - $1,004.21
    $613.78 - $1,004.21
    $613.78

    Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desig...

    View full details
    $810.19 - $1,325.56
    $810.19 - $1,325.56
    $810.19
    $613.78 - $1,004.21
    $613.78 - $1,004.21
    $613.78
    Save up to $321.35 Save $0.00
  • Product image
    Derekson Bed with 4 Storage Drawers image
    Save $313.27 Save $0.00

    Derekson Bed with 4 Storage Drawers

    Ashley Furniture
    $1,140.02
    $1,140.02 - $1,292.25
    $1,140.02
    $863.65
    $863.65 - $978.98
    $863.65

    Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

    View full details
    $1,140.02
    $1,140.02 - $1,292.25
    $1,140.02
    $863.65
    $863.65 - $978.98
    $863.65
    Save $313.27 Save $0.00
  • Product image
    Derekson Bed with 6 Storage Drawers image
    Save $359.79 Save $0.00

    Derekson Bed with 6 Storage Drawers

    Ashley Furniture
    $1,331.89
    $1,331.89 - $1,484.12
    $1,331.89
    $1,009.01
    $1,009.01 - $1,124.33
    $1,009.01

    Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

    View full details
    $1,331.89
    $1,331.89 - $1,484.12
    $1,331.89
    $1,009.01
    $1,009.01 - $1,124.33
    $1,009.01
    Save $359.79 Save $0.00
  • Product image
    Derekson Panel Headboard image
    Save up to $79.95 Save $0.00

    Derekson Panel Headboard

    Ashley Furniture
    $264.79 - $329.80
    $264.79 - $329.80
    $264.79
    $200.60 - $249.85
    $200.60 - $249.85
    $200.60

    When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

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    $264.79 - $329.80
    $264.79 - $329.80
    $264.79
    $200.60 - $249.85
    $200.60 - $249.85
    $200.60
    Save up to $79.95 Save $0.00
  • Product image
    Derekson Youth Panel Headboard image
    Save up to $64.19 Save $0.00

    Derekson Youth Panel Headboard

    Ashley Furniture
    $198.20 - $264.79
    $198.20 - $264.79
    $198.20
    $150.15 - $200.60
    $150.15 - $200.60
    $150.15

    When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

    View full details
    $198.20 - $264.79
    $198.20 - $264.79
    $198.20
    $150.15 - $200.60
    $150.15 - $200.60
    $150.15
    Save up to $64.19 Save $0.00
  • Product image
    Kanwyn Bed with Storage Bench image
    Save up to $401.68 Save $0.00

    Kanwyn Bed with Storage Bench

    Ashley Furniture
    $1,442.85 - $1,656.93
    $1,442.85 - $1,656.93
    $1,442.85
    $1,093.07 - $1,255.25
    $1,093.07 - $1,255.25
    $1,093.07

    Give your retreat vintage charm with this queen panel bed and storage footboard. In a beautifully distressed whitewash finish, you'll love the head...

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    $1,442.85 - $1,656.93
    $1,442.85 - $1,656.93
    $1,442.85
    $1,093.07 - $1,255.25
    $1,093.07 - $1,255.25
    $1,093.07
    Save up to $401.68 Save $0.00
  • Product image
    Kanwyn Bed image
    Save up to $314.42 Save $0.00

    Kanwyn Bed

    Ashley Furniture
    $975.11 - $1,296.98
    $975.11 - $1,296.98
    $975.11
    $738.72 - $982.56
    $738.72 - $982.56
    $738.72

    Give your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style fe...

    View full details
    $975.11 - $1,296.98
    $975.11 - $1,296.98
    $975.11
    $738.72 - $982.56
    $738.72 - $982.56
    $738.72
    Save up to $314.42 Save $0.00
  • Product image
    Kanwyn Chest of Drawers image
    Save $340.18 Save $0.00

    Kanwyn Chest of Drawers

    Ashley Furniture
    $1,403.24
    $1,403.24 - $1,403.24
    $1,403.24
    $1,063.06
    $1,063.06 - $1,063.06
    $1,063.06

    Give your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an ...

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    $1,403.24
    $1,403.24 - $1,403.24
    $1,403.24
    $1,063.06
    $1,063.06 - $1,063.06
    $1,063.06
    Save $340.18 Save $0.00
  • Product image
    Kanwyn Dresser image
    Save $322.50 Save $0.00

    Kanwyn Dresser

    Ashley Furniture
    $1,330.30
    $1,330.30 - $1,330.30
    $1,330.30
    $1,007.80
    $1,007.80 - $1,007.80
    $1,007.80

    Give your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting it...

    View full details
    $1,330.30
    $1,330.30 - $1,330.30
    $1,330.30
    $1,007.80
    $1,007.80 - $1,007.80
    $1,007.80
    Save $322.50 Save $0.00
  • Product image
    Kanwyn Nightstand image
    Save $131.07 Save $0.00

    Kanwyn Nightstand

    Ashley Furniture
    $540.67
    $540.67 - $540.67
    $540.67
    $409.60
    $409.60 - $409.60
    $409.60

    Give your retreat vintage charm and valuable bedside storage with this nightstand. In a beautifully distressed whitewash finish, two drawers and a ...

    View full details
    $540.67
    $540.67 - $540.67
    $540.67
    $409.60
    $409.60 - $409.60
    $409.60
    Save $131.07 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Massey's Furniture Barn (Watertown, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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