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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $203.72 Save $0.00

    Robbinsdale 75" Bookcase

    Ashley Furniture
    $840.36
    $840.36 - $840.36
    $840.36
    $636.64
    $636.64 - $636.64
    $636.64

    This bookcase is sure to impress when it’s time to study or work from home. With its antiqued white finish and wood grain texture, modern farmhous...

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    $840.36
    $840.36 - $840.36
    $840.36
    $636.64
    $636.64 - $636.64
    $636.64
    Save $203.72 Save $0.00
  • Save $319.80 Save $0.00

    Janismore Bookcase

    Ashley Furniture
    $1,319.19
    $1,319.19 - $1,319.19
    $1,319.19
    $999.39
    $999.39 - $999.39
    $999.39

    Make a style statement with this home office bookcase. Its traditional design is updated with an on-trend weathered gray finish and wire-brushed t...

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    $1,319.19
    $1,319.19 - $1,319.19
    $1,319.19
    $999.39
    $999.39 - $999.39
    $999.39
    Save $319.80 Save $0.00
  • Save $155.29 Save $0.00

    Wildenauer 75" Bookcase

    Ashley Furniture
    $640.57
    $640.57 - $640.57
    $640.57
    $485.28
    $485.28 - $485.28
    $485.28

    Raise the bar on modern farmhouse style with this home office bookcase. Its casual good looks are accentuated with a two-tone finish, which pairs ...

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    $640.57
    $640.57 - $640.57
    $640.57
    $485.28
    $485.28 - $485.28
    $485.28
    Save $155.29 Save $0.00
  • Save $312.12 Save $0.00

    Kallari Credenza

    Ashley Furniture
    $1,287.49
    $1,287.49 - $1,287.49
    $1,287.49
    $975.37
    $975.37 - $975.37
    $975.37

    Double down on casual chic with the two-tone look of this credenza. With its warm brown and matte black finishes, it reflects your eye for modern ...

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    $1,287.49
    $1,287.49 - $1,287.49
    $1,287.49
    $975.37
    $975.37 - $975.37
    $975.37
    Save $312.12 Save $0.00
  • Save $89.23 Save $0.00

    Dakerwell 72" Bookcase

    Ashley Furniture
    $368.08
    $368.08 - $368.08
    $368.08
    $278.85
    $278.85 - $278.85
    $278.85

    This bookcase proves that traditional designs are simply timeless. Five spacious glass shelves offer plenty of room to display today's meaningful ...

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    $368.08
    $368.08 - $368.08
    $368.08
    $278.85
    $278.85 - $278.85
    $278.85
    Save $89.23 Save $0.00
  • Save $172.20 Save $0.00

    Breckington 76" Bookcase

    Ashley Furniture
    $710.34
    $710.34 - $710.34
    $710.34
    $538.14
    $538.14 - $538.14
    $538.14

    Classic meets contemporary in this home office bookcase. Its rich, dark wood tone and architectural character suit today’s trends while balancing ...

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    $710.34
    $710.34 - $710.34
    $710.34
    $538.14
    $538.14 - $538.14
    $538.14
    Save $172.20 Save $0.00
  • Save $59.00 Save $0.00

    Hallityn Bookcase

    Ashley Furniture
    $243.36
    $243.36 - $243.36
    $243.36
    $184.36
    $184.36 - $184.36
    $184.36

    Thanks to its playful scalloped design, this bookcase is the perfect fit for cottage or coastal farmhouse interiors. The matte white finish serves...

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    $243.36
    $243.36 - $243.36
    $243.36
    $184.36
    $184.36 - $184.36
    $184.36
    Save $59.00 Save $0.00
  • Save $104.94 Save $0.00

    Gilesgrove Bookcase

    Ashley Furniture
    $432.89
    $432.89 - $432.89
    $432.89
    $327.95
    $327.95 - $327.95
    $327.95

    Got books? Bring them to this bookcase. Its industrial mix of dark wood and black metal brings trendsetting vibes to your home. Four sturdy shelve...

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    $432.89
    $432.89 - $432.89
    $432.89
    $327.95
    $327.95 - $327.95
    $327.95
    Save $104.94 Save $0.00
  • Save $92.24 Save $0.00

    Galtbury Bookcase

    Ashley Furniture
    $380.48
    $380.48 - $380.48
    $380.48
    $288.24
    $288.24 - $288.24
    $288.24

    Put a personal touch into your space with the Galtbury on-trend bookcase, perfect for showing off framed photos, books and favorite objects. Defin...

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    $380.48
    $380.48 - $380.48
    $380.48
    $288.24
    $288.24 - $288.24
    $288.24
    Save $92.24 Save $0.00
  • Save $108.96 Save $0.00

    Frankwell Bookcase

    Ashley Furniture
    $432.89
    $432.89 - $449.45
    $432.89
    $327.95
    $327.95 - $340.49
    $327.95

    This bookcase is for the geometry lover. Five fixed shelves at various angles create gorgeous negative space in your room. It’s sleek and contempo...

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    $432.89
    $432.89 - $449.45
    $432.89
    $327.95
    $327.95 - $340.49
    $327.95
    Save $108.96 Save $0.00
  • Save $157.45 Save $0.00

    Forestmin Bookcase

    Ashley Furniture
    $649.48
    $649.48 - $649.48
    $649.48
    $492.03
    $492.03 - $492.03
    $492.03

    If you’ve got a penchant for urban eclectic design, this bookshelf has your name written all over it. The x-backed metal frame exudes stylish stur...

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    $649.48
    $649.48 - $649.48
    $649.48
    $492.03
    $492.03 - $492.03
    $492.03
    Save $157.45 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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