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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $954.07 Save $0.00

    Dreamer Power Reclining Sofa with Audio Seating

    Ashley Furniture
    $3,935.55
    $3,935.55 - $3,935.55
    $3,935.55
    $2,981.48
    $2,981.48 - $2,981.48
    $2,981.48

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,935.55
    $3,935.55 - $3,935.55
    $3,935.55
    $2,981.48
    $2,981.48 - $2,981.48
    $2,981.48
    Save $954.07 Save $0.00
  • Save $944.25 Save $0.00

    Dreamer Power Reclining Loveseat with Audio Seating

    Ashley Furniture
    $3,895.04
    $3,895.04 - $3,895.04
    $3,895.04
    $2,950.79
    $2,950.79 - $2,950.79
    $2,950.79

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,895.04
    $3,895.04 - $3,895.04
    $3,895.04
    $2,950.79
    $2,950.79 - $2,950.79
    $2,950.79
    Save $944.25 Save $0.00
  • Save $631.47 Save $0.00

    Dreamer Power Recliner with Audio Seating

    Ashley Furniture
    $2,604.80
    $2,604.80 - $2,604.80
    $2,604.80
    $1,973.33
    $1,973.33 - $1,973.33
    $1,973.33

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $2,604.80
    $2,604.80 - $2,604.80
    $2,604.80
    $1,973.33
    $1,973.33 - $1,973.33
    $1,973.33
    Save $631.47 Save $0.00
  • Save $57.94 Save $0.00

    Brockbert Pillow (Set of 4)

    Ashley Furniture
    $239.00
    $239.00 - $239.00
    $239.00
    $181.06
    $181.06 - $181.06
    $181.06

    Simply chic style, made easy. With its solid green coloration, this reversible accent pillow plays well with a variety of patterns and textures. S...

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    $239.00
    $239.00 - $239.00
    $239.00
    $181.06
    $181.06 - $181.06
    $181.06
    Save $57.94 Save $0.00
  • Save $59.80 Save $0.00

    Fendenmore Chairside End Table

    Ashley Furniture
    $246.69
    $246.69 - $246.69
    $246.69
    $186.89
    $186.89 - $186.89
    $186.89

    New Product - Professional Photography Coming Soon

    Embrace simply stylish sofa-side function with this chairside end table. Keep entertainment essentials like remotes, coasters and more close with ...

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    $246.69
    $246.69 - $246.69
    $246.69
    $186.89
    $186.89 - $186.89
    $186.89
    Save $59.80 Save $0.00
  • Save $76.11 Save $0.00

    Valebeck Counter Height Bar Stool

    Ashley Furniture
    $217.22
    $217.22 - $313.95
    $217.22
    $164.56
    $164.56 - $237.84
    $164.56

    A touch of rustic-industrial style is such a fashion-forward choice, and this barstool set doesn’t disappoint. Set this pair by the kitchen bar ...

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    $217.22
    $217.22 - $313.95
    $217.22
    $164.56
    $164.56 - $237.84
    $164.56
    Save $76.11 Save $0.00
  • Save $48.05 Save $0.00

    Centiar Pub Height Bar Stool

    Ashley Furniture
    $198.20
    $198.20 - $198.20
    $198.20
    $150.15
    $150.15 - $150.15
    $150.15

    With its distinctive contoured bucket seat and tubular metal base, this bar stool serves up a fresh twist on mid-century inspired style. Faux leat...

    View full details
    $198.20
    $198.20 - $198.20
    $198.20
    $150.15
    $150.15 - $150.15
    $150.15
    Save $48.05 Save $0.00
  • Save $48.05 Save $0.00

    Centiar Dining Chair

    Ashley Furniture
    $198.20
    $198.20 - $198.20
    $198.20
    $150.15
    $150.15 - $150.15
    $150.15

    With its distinctive contoured bucket seat and tubular metal base, this striking dining chair serves up a fresh twist on mid-century inspired styl...

    View full details
    $198.20
    $198.20 - $198.20
    $198.20
    $150.15
    $150.15 - $150.15
    $150.15
    Save $48.05 Save $0.00
  • Save $42.66 Save $0.00

    Centiar Counter Height Bar Stool

    Ashley Furniture
    $175.98
    $175.98 - $175.98
    $175.98
    $133.32
    $133.32 - $133.32
    $133.32

    With its distinctive contoured bucket seat and tubular metal base, this striking bar stool serves up a fresh twist on mid-century inspired style. ...

    View full details
    $175.98
    $175.98 - $175.98
    $175.98
    $133.32
    $133.32 - $133.32
    $133.32
    Save $42.66 Save $0.00
  • Save up to $66.49 Save $0.00

    Bellatier Adjustable Height Bar Stool

    Ashley Furniture
    $185.51 - $274.28
    $185.51 - $274.28
    $185.51
    $140.54 - $207.79
    $140.54 - $207.79
    $140.54

    Here's a bar stool that rises to the occasion. It is sleek and modern with a chrome-tone finish. Square-tufted, bone-colored faux leather upholste...

    View full details
    $185.51 - $274.28
    $185.51 - $274.28
    $185.51
    $140.54 - $207.79
    $140.54 - $207.79
    $140.54
    Save up to $66.49 Save $0.00
  • Save up to $20.49 Save $0.00

    Alsonwell Throw

    Ashley Furniture
    $83.11 - $84.51
    $83.11 - $84.51
    $83.11
    $62.96 - $64.02
    $62.96 - $64.02
    $62.96

    As cozy as they come, this faux fur throw turns your seating area into a haven of comfort. Its neutral hue acts as the perfect foundation for laye...

    View full details
    $83.11 - $84.51
    $83.11 - $84.51
    $83.11
    $62.96 - $64.02
    $62.96 - $64.02
    $62.96
    Save up to $20.49 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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