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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $263.41 Save $0.00

    Danum Reclining Loveseat

    Ashley Furniture
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17

    This reclining loveseat invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tuft...

    View full details
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17
    Save $263.41 Save $0.00
  • Save $746.46 Save $0.00

    Modmax 6-Piece Sectional

    Ashley Furniture
    $3,079.16
    $3,079.16 - $3,079.16
    $3,079.16
    $2,332.70
    $2,332.70 - $2,332.70
    $2,332.70

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

    View full details
    $3,079.16
    $3,079.16 - $3,079.16
    $3,079.16
    $2,332.70
    $2,332.70 - $2,332.70
    $2,332.70
    Save $746.46 Save $0.00
  • Save $701.64 Save $0.00

    Modmax Sectional with Audio System

    Ashley Furniture
    $2,894.27
    $2,894.27 - $2,894.27
    $2,894.27
    $2,192.63
    $2,192.63 - $2,192.63
    $2,192.63

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

    View full details
    $2,894.27
    $2,894.27 - $2,894.27
    $2,894.27
    $2,192.63
    $2,192.63 - $2,192.63
    $2,192.63
    Save $701.64 Save $0.00
  • Save $950.46 Save $0.00

    Modmax Balanced Sectional with Audio and Storage Consoles

    Ashley Furniture
    $3,920.66
    $3,920.66 - $3,920.66
    $3,920.66
    $2,970.20
    $2,970.20 - $2,970.20
    $2,970.20

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

    View full details
    $3,920.66
    $3,920.66 - $3,920.66
    $3,920.66
    $2,970.20
    $2,970.20 - $2,970.20
    $2,970.20
    Save $950.46 Save $0.00
  • Save $882.25 Save $0.00

    Modmax 5 Piece Sectional with Audio Console

    Ashley Furniture
    $3,639.29
    $3,639.29 - $3,639.29
    $3,639.29
    $2,757.04
    $2,757.04 - $2,757.04
    $2,757.04

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

    View full details
    $3,639.29
    $3,639.29 - $3,639.29
    $3,639.29
    $2,757.04
    $2,757.04 - $2,757.04
    $2,757.04
    Save $882.25 Save $0.00
  • Save $273.24 Save $0.00

    Danum Reclining Sofa

    Ashley Furniture
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86

    This reclining sofa invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufted b...

    View full details
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86
    Save $273.24 Save $0.00
  • Save $161.97 Save $0.00

    Danum Recliner

    Ashley Furniture
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15

    This recliner invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufted back ke...

    View full details
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15
    Save $161.97 Save $0.00
  • Save up to $173.90 Save $0.00

    Bradney Swivel Accent Chair

    Ashley Furniture
    $576.64 - $717.34
    $576.64 - $717.34
    $576.64
    $436.85 - $543.44
    $436.85 - $543.44
    $436.85

    Down with uptown style. This swivel accent chair goes to town with a high-design aesthetic that's temptingly affordable. An ideal way to enhance y...

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    $576.64 - $717.34
    $576.64 - $717.34
    $576.64
    $436.85 - $543.44
    $436.85 - $543.44
    $436.85
    Save up to $173.90 Save $0.00
  • Save $301.01 Save $0.00

    Aviemore Sofa Sleeper

    Ashley Furniture
    $1,241.66
    $1,241.66 - $1,241.66
    $1,241.66
    $940.65
    $940.65 - $940.65
    $940.65

    Looking to make a simply chic statement with color? Liven up your living room with this queen sofa sleeper. Its trend-right light neutral upholste...

    View full details
    $1,241.66
    $1,241.66 - $1,241.66
    $1,241.66
    $940.65
    $940.65 - $940.65
    $940.65
    Save $301.01 Save $0.00
  • Save $187.98 Save $0.00

    Aviemore Sofa

    Ashley Furniture
    $775.42
    $775.42 - $775.42
    $775.42
    $587.44
    $587.44 - $587.44
    $587.44

    Looking to make a simply chic statement with color? Liven up your living room with this sofa. Its trend-right light neutral upholstery is a perfec...

    View full details
    $775.42
    $775.42 - $775.42
    $775.42
    $587.44
    $587.44 - $587.44
    $587.44
    Save $187.98 Save $0.00
  • Save $136.45 Save $0.00

    Aviemore Recliner

    Ashley Furniture
    $562.85
    $562.85 - $562.85
    $562.85
    $426.40
    $426.40 - $426.40
    $426.40

    Looking to make a simply chic statement with color? Liven up your living room with this rocker recliner. Its trend-right light neutral upholstery ...

    View full details
    $562.85
    $562.85 - $562.85
    $562.85
    $426.40
    $426.40 - $426.40
    $426.40
    Save $136.45 Save $0.00
  • Save $94.81 Save $0.00

    Aviemore Oversized Accent Ottoman

    Ashley Furniture
    $391.08
    $391.08 - $391.08
    $391.08
    $296.27
    $296.27 - $296.27
    $296.27

    Looking to make a simply chic statement with color? Liven up your living room with this oversized ottoman. Its trend-right light neutral upholster...

    View full details
    $391.08
    $391.08 - $391.08
    $391.08
    $296.27
    $296.27 - $296.27
    $296.27
    Save $94.81 Save $0.00
  • Save $165.56 Save $0.00

    Aviemore Loveseat

    Ashley Furniture
    $682.93
    $682.93 - $682.93
    $682.93
    $517.37
    $517.37 - $517.37
    $517.37

    Looking to make a bold statement with color? Liven up your living room with this loveseat. Its trend-right navy blue upholstery adds a playful pop...

    View full details
    $682.93
    $682.93 - $682.93
    $682.93
    $517.37
    $517.37 - $517.37
    $517.37
    Save $165.56 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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