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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $459.21 Save $0.00

    Albar Place Sectional

    Ashley Furniture
    $1,894.25
    $1,894.25 - $1,894.25
    $1,894.25
    $1,435.04
    $1,435.04 - $1,435.04
    $1,435.04

    With your simply chic taste in at-home comforts, you want a sectional that seamlessly complements your existing decor. This sectional with chaise ...

    View full details
    $1,894.25
    $1,894.25 - $1,894.25
    $1,894.25
    $1,435.04
    $1,435.04 - $1,435.04
    $1,435.04
    Save $459.21 Save $0.00
  • Save $285.63 Save $0.00

    Midnight-Madness Sofa

    Ashley Furniture
    $1,178.21
    $1,178.21 - $1,178.21
    $1,178.21
    $892.58
    $892.58 - $892.58
    $892.58

    Wrapped in luxuriously soft jumbo corduroy, this sofa takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwinding afte...

    View full details
    $1,178.21
    $1,178.21 - $1,178.21
    $1,178.21
    $892.58
    $892.58 - $892.58
    $892.58
    Save $285.63 Save $0.00
  • Save $248.17 Save $0.00

    Stonemeade Sofa Chaise

    Ashley Furniture
    $1,023.71
    $1,023.71 - $1,023.71
    $1,023.71
    $775.54
    $775.54 - $775.54
    $775.54

    This sofa chaise feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. Whether...

    View full details
    $1,023.71
    $1,023.71 - $1,023.71
    $1,023.71
    $775.54
    $775.54 - $775.54
    $775.54
    Save $248.17 Save $0.00
  • Save $263.41 Save $0.00

    Frohn Reclining Loveseat with Console

    Ashley Furniture
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17

    With its large-scale design, this extra-spacious reclining loveseat with console is a masterclass in accessible style. Plush, ultra-soft upholster...

    View full details
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17
    Save $263.41 Save $0.00
  • Save $295.97 Save $0.00

    Foreside Reclining Sofa

    Ashley Furniture
    $1,220.89
    $1,220.89 - $1,220.89
    $1,220.89
    $924.92
    $924.92 - $924.92
    $924.92

    Sometimes seeing is believing. And you can rest assured that this reclining sofa is every bit as indulgent as it looks. Designed to put you in the...

    View full details
    $1,220.89
    $1,220.89 - $1,220.89
    $1,220.89
    $924.92
    $924.92 - $924.92
    $924.92
    Save $295.97 Save $0.00
  • Save $123.07 Save $0.00

    Cashton Chair

    Ashley Furniture
    $507.67
    $507.67 - $507.67
    $507.67
    $384.60
    $384.60 - $384.60
    $384.60

    Need a simple style refresh? Liven up your living room essentials with this chair. A chunky silhouette holds invitingly ample cushioning you'll lo...

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    $507.67
    $507.67 - $507.67
    $507.67
    $384.60
    $384.60 - $384.60
    $384.60
    Save $123.07 Save $0.00
  • Save $83.21 Save $0.00

    Robbinsdale End Table

    Ashley Furniture
    $343.25
    $343.25 - $343.25
    $343.25
    $260.04
    $260.04 - $260.04
    $260.04

    This end table is sure to impress with its timeless traditional vibe. Thanks to the antiqued white finish and wood grain texture, modern farmhouse...

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    $343.25
    $343.25 - $343.25
    $343.25
    $260.04
    $260.04 - $260.04
    $260.04
    Save $83.21 Save $0.00
  • Save up to $985.42 Save $0.00

    Midnight-Madness Sectional with Chaise

    Ashley Furniture
    $1,664.48 - $4,064.87
    $1,664.48 - $4,064.87
    $1,664.48
    $1,260.97 - $3,079.45
    $1,260.97 - $3,079.45
    $1,260.97

    Wrapped in luxuriously soft jumbo corduroy, this sectional with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect f...

    View full details
    $1,664.48 - $4,064.87
    $1,664.48 - $4,064.87
    $1,664.48
    $1,260.97 - $3,079.45
    $1,260.97 - $3,079.45
    $1,260.97
    Save up to $985.42 Save $0.00
  • Save $304.43 Save $0.00

    Taffenbrook Chest of Drawers

    Ashley Furniture
    $1,255.78
    $1,255.78 - $1,255.78
    $1,255.78
    $951.35
    $951.35 - $951.35
    $951.35

    Style, simplicity and charm are hallmarks of this chest of drawers. Created with casual spaces in mind, it has the versatility to suit styles from...

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    $1,255.78
    $1,255.78 - $1,255.78
    $1,255.78
    $951.35
    $951.35 - $951.35
    $951.35
    Save $304.43 Save $0.00
  • Save $245.64 Save $0.00

    Midnight-Madness Oversized Chair

    Ashley Furniture
    $1,013.26
    $1,013.26 - $1,013.26
    $1,013.26
    $767.62
    $767.62 - $767.62
    $767.62

    Wrapped in luxuriously soft jumbo corduroy, this oversized chair takes cozy and inviting to a higher level. The sumptuous piece is perfect for unw...

    View full details
    $1,013.26
    $1,013.26 - $1,013.26
    $1,013.26
    $767.62
    $767.62 - $767.62
    $767.62
    Save $245.64 Save $0.00
  • Save $263.87 Save $0.00

    Midnight-Madness Loveseat

    Ashley Furniture
    $1,088.47
    $1,088.47 - $1,088.47
    $1,088.47
    $824.60
    $824.60 - $824.60
    $824.60

    Wrapped in luxuriously soft jumbo corduroy, this loveseat takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwinding ...

    View full details
    $1,088.47
    $1,088.47 - $1,088.47
    $1,088.47
    $824.60
    $824.60 - $824.60
    $824.60
    Save $263.87 Save $0.00
  • Save $244.23 Save $0.00

    Schooner Rocks Power Recliner

    Ashley Furniture
    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22

    Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, a...

    View full details
    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22
    Save $244.23 Save $0.00
  • Save $391.95 Save $0.00

    Midnight-Madness Oversized Chaise

    Ashley Furniture
    $1,616.80
    $1,616.80 - $1,616.80
    $1,616.80
    $1,224.85
    $1,224.85 - $1,224.85
    $1,224.85

    Wrapped in luxuriously soft jumbo corduroy, this oversized chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect for un...

    View full details
    $1,616.80
    $1,616.80 - $1,616.80
    $1,616.80
    $1,224.85
    $1,224.85 - $1,224.85
    $1,224.85
    Save $391.95 Save $0.00
  • Save $161.97 Save $0.00

    Kegler Recliner

    Ashley Furniture
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15

    Prioritize comfort while still making a versatile style statement. Complementing a variety of color schemes, this rocker recliner's supremely plus...

    View full details
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15
    Save $161.97 Save $0.00
  • Save $273.24 Save $0.00

    Frohn Reclining Sofa

    Ashley Furniture
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86

    With its large-scale design, this extra-spacious reclining sofa is a masterclass in accessible style. Plush, ultra-soft upholstery keeps everyone ...

    View full details
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86
    Save $273.24 Save $0.00
  • Save $286.15 Save $0.00

    Foreside Reclining Loveseat with Console

    Ashley Furniture
    $1,180.38
    $1,180.38 - $1,180.38
    $1,180.38
    $894.23
    $894.23 - $894.23
    $894.23

    Sometimes seeing is believing. And you can rest assured that this reclining loveseat with console is every bit as indulgent as it looks. Designed ...

    View full details
    $1,180.38
    $1,180.38 - $1,180.38
    $1,180.38
    $894.23
    $894.23 - $894.23
    $894.23
    Save $286.15 Save $0.00
  • Save $177.35 Save $0.00

    Foreside Recliner

    Ashley Furniture
    $731.57
    $731.57 - $731.57
    $731.57
    $554.22
    $554.22 - $554.22
    $554.22

    Sometimes seeing is believing. And you can rest assured that this rocker recliner is every bit as indulgent as it looks. Designed to put you in th...

    View full details
    $731.57
    $731.57 - $731.57
    $731.57
    $554.22
    $554.22 - $554.22
    $554.22
    Save $177.35 Save $0.00
  • Save $244.23 Save $0.00

    Feazada Power Recliner

    Ashley Furniture
    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22

    Prepare to be wowed. This power recliner is ready to elevate your home theater experience, with one-touch power controls and futuristic LED lights...

    View full details
    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22
    Save $244.23 Save $0.00
  • Save $132.93 Save $0.00

    Darcy Ottoman

    Ashley Furniture
    $548.33
    $548.33 - $548.33
    $548.33
    $415.40
    $415.40 - $415.40
    $415.40

    Talk about fine lines and great curves. That’s the beauty of this standout ottoman—made to suit your appreciation for simplicity and love of conte...

    View full details
    $548.33
    $548.33 - $548.33
    $548.33
    $415.40
    $415.40 - $415.40
    $415.40
    Save $132.93 Save $0.00
  • Save $143.14 Save $0.00

    Darcy Chair

    Ashley Furniture
    $590.44
    $590.44 - $590.44
    $590.44
    $447.30
    $447.30 - $447.30
    $447.30

    Talk about fine lines and great curves. That’s the beauty of this standout chair—made to suit your appreciation for simplicity and love of contemp...

    View full details
    $590.44
    $590.44 - $590.44
    $590.44
    $447.30
    $447.30 - $447.30
    $447.30
    Save $143.14 Save $0.00
  • Save $263.41 Save $0.00

    Danum Reclining Loveseat

    Ashley Furniture
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17

    This reclining loveseat invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tuft...

    View full details
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17
    Save $263.41 Save $0.00
  • Save $124.90 Save $0.00

    Albar Place Oversized Accent Ottoman

    Ashley Furniture
    $515.22
    $515.22 - $515.22
    $515.22
    $390.32
    $390.32 - $390.32
    $390.32

    With your simply chic taste in at-home comforts, you want an ottoman that seamlessly complements your existing decor. This oversized accent ottoma...

    View full details
    $515.22
    $515.22 - $515.22
    $515.22
    $390.32
    $390.32 - $390.32
    $390.32
    Save $124.90 Save $0.00
  • Save $177.02 Save $0.00

    Wonderdusk Recliner

    Ashley Furniture
    $730.21
    $730.21 - $730.21
    $730.21
    $553.19
    $553.19 - $553.19
    $553.19

    Comfort comes easy with this recliner’s generous proportions and padded arms. Soft microfiber upholstery surrounds you in plush support, making it...

    View full details
    $730.21
    $730.21 - $730.21
    $730.21
    $553.19
    $553.19 - $553.19
    $553.19
    Save $177.02 Save $0.00
  • Save $157.29 Save $0.00

    Valeview Recliner

    Ashley Furniture
    $648.81
    $648.81 - $648.81
    $648.81
    $491.52
    $491.52 - $491.52
    $491.52

    What happens when value meets plush comfort and contemporary design? This rocker recliner is born. Ample cushioning in all the right places makes ...

    View full details
    $648.81
    $648.81 - $648.81
    $648.81
    $491.52
    $491.52 - $491.52
    $491.52
    Save $157.29 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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