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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $135.22 Save $0.00

    Bladewood Recliner

    Ashley Furniture
    $557.77
    $557.77 - $557.77
    $557.77
    $422.55
    $422.55 - $422.55
    $422.55

    Make a big impression in a smaller footprint with the chic styling of this zero wall recliner. Thanks to its space-conscious design that requires ...

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    $557.77
    $557.77 - $557.77
    $557.77
    $422.55
    $422.55 - $422.55
    $422.55
    Save $135.22 Save $0.00
  • Save $273.24 Save $0.00

    Tulen Reclining Sofa

    Ashley Furniture
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86

    This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

    View full details
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86
    Save $273.24 Save $0.00
  • Save $263.41 Save $0.00

    Frohn Reclining Loveseat with Console

    Ashley Furniture
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17

    With its large-scale design, this extra-spacious reclining loveseat with console is a masterclass in accessible style. Plush, ultra-soft upholster...

    View full details
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17
    Save $263.41 Save $0.00
  • Save $295.97 Save $0.00

    Foreside Reclining Sofa

    Ashley Furniture
    $1,220.89
    $1,220.89 - $1,220.89
    $1,220.89
    $924.92
    $924.92 - $924.92
    $924.92

    Sometimes seeing is believing. And you can rest assured that this reclining sofa is every bit as indulgent as it looks. Designed to put you in the...

    View full details
    $1,220.89
    $1,220.89 - $1,220.89
    $1,220.89
    $924.92
    $924.92 - $924.92
    $924.92
    Save $295.97 Save $0.00
  • Save $169.32 Save $0.00

    Tulen Recliner

    Ashley Furniture
    $698.46
    $698.46 - $698.46
    $698.46
    $529.14
    $529.14 - $529.14
    $529.14

    This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go f...

    View full details
    $698.46
    $698.46 - $698.46
    $698.46
    $529.14
    $529.14 - $529.14
    $529.14
    Save $169.32 Save $0.00
  • Save $244.23 Save $0.00

    Schooner Rocks Power Recliner

    Ashley Furniture
    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22

    Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, a...

    View full details
    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22
    Save $244.23 Save $0.00
  • Save $161.97 Save $0.00

    Kegler Recliner

    Ashley Furniture
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15

    Prioritize comfort while still making a versatile style statement. Complementing a variety of color schemes, this rocker recliner's supremely plus...

    View full details
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15
    Save $161.97 Save $0.00
  • Save $273.24 Save $0.00

    Frohn Reclining Sofa

    Ashley Furniture
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86

    With its large-scale design, this extra-spacious reclining sofa is a masterclass in accessible style. Plush, ultra-soft upholstery keeps everyone ...

    View full details
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86
    Save $273.24 Save $0.00
  • Save $286.15 Save $0.00

    Foreside Reclining Loveseat with Console

    Ashley Furniture
    $1,180.38
    $1,180.38 - $1,180.38
    $1,180.38
    $894.23
    $894.23 - $894.23
    $894.23

    Sometimes seeing is believing. And you can rest assured that this reclining loveseat with console is every bit as indulgent as it looks. Designed ...

    View full details
    $1,180.38
    $1,180.38 - $1,180.38
    $1,180.38
    $894.23
    $894.23 - $894.23
    $894.23
    Save $286.15 Save $0.00
  • Save $177.35 Save $0.00

    Foreside Recliner

    Ashley Furniture
    $731.57
    $731.57 - $731.57
    $731.57
    $554.22
    $554.22 - $554.22
    $554.22

    Sometimes seeing is believing. And you can rest assured that this rocker recliner is every bit as indulgent as it looks. Designed to put you in th...

    View full details
    $731.57
    $731.57 - $731.57
    $731.57
    $554.22
    $554.22 - $554.22
    $554.22
    Save $177.35 Save $0.00
  • Save $244.23 Save $0.00

    Feazada Power Recliner

    Ashley Furniture
    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22

    Prepare to be wowed. This power recliner is ready to elevate your home theater experience, with one-touch power controls and futuristic LED lights...

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    $1,007.45
    $1,007.45 - $1,007.45
    $1,007.45
    $763.22
    $763.22 - $763.22
    $763.22
    Save $244.23 Save $0.00
  • Save $303.00 Save $0.00

    Draycoll Reclining Sofa

    Ashley Furniture
    $1,249.88
    $1,249.88 - $1,249.88
    $1,249.88
    $946.88
    $946.88 - $946.88
    $946.88

    Built for luxury, this reclining sofa lets you kick back in reliable style. The thick, softly textured chenille upholstery provides a comfy surfac...

    View full details
    $1,249.88
    $1,249.88 - $1,249.88
    $1,249.88
    $946.88
    $946.88 - $946.88
    $946.88
    Save $303.00 Save $0.00
  • Save $293.18 Save $0.00

    Draycoll Reclining Loveseat with Console

    Ashley Furniture
    $1,209.37
    $1,209.37 - $1,209.37
    $1,209.37
    $916.19
    $916.19 - $916.19
    $916.19

    Built for luxury, this reclining loveseat with center console lets you kick back in reliable style. The thick, softly textured chenille upholstery...

    View full details
    $1,209.37
    $1,209.37 - $1,209.37
    $1,209.37
    $916.19
    $916.19 - $916.19
    $916.19
    Save $293.18 Save $0.00
  • Save $263.41 Save $0.00

    Danum Reclining Loveseat

    Ashley Furniture
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17

    This reclining loveseat invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tuft...

    View full details
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17
    Save $263.41 Save $0.00
  • Save $177.02 Save $0.00

    Wonderdusk Recliner

    Ashley Furniture
    $730.21
    $730.21 - $730.21
    $730.21
    $553.19
    $553.19 - $553.19
    $553.19

    Comfort comes easy with this recliner’s generous proportions and padded arms. Soft microfiber upholstery surrounds you in plush support, making it...

    View full details
    $730.21
    $730.21 - $730.21
    $730.21
    $553.19
    $553.19 - $553.19
    $553.19
    Save $177.02 Save $0.00
  • Save $157.29 Save $0.00

    Valeview Recliner

    Ashley Furniture
    $648.81
    $648.81 - $648.81
    $648.81
    $491.52
    $491.52 - $491.52
    $491.52

    What happens when value meets plush comfort and contemporary design? This rocker recliner is born. Ample cushioning in all the right places makes ...

    View full details
    $648.81
    $648.81 - $648.81
    $648.81
    $491.52
    $491.52 - $491.52
    $491.52
    Save $157.29 Save $0.00
  • Save $477.22 Save $0.00

    Ultimax Power Reclining Sofa

    Ashley Furniture
    $1,968.53
    $1,968.53 - $1,968.53
    $1,968.53
    $1,491.31
    $1,491.31 - $1,491.31
    $1,491.31

    Relaxed and inviting, this power reclining sofa is designed for serious lounging. Its deep, plush seats, along with adjustable headrests and zero-...

    View full details
    $1,968.53
    $1,968.53 - $1,968.53
    $1,968.53
    $1,491.31
    $1,491.31 - $1,491.31
    $1,491.31
    Save $477.22 Save $0.00
  • Save $467.40 Save $0.00

    Ultimax Power Reclining Loveseat with Console

    Ashley Furniture
    $1,928.02
    $1,928.02 - $1,928.02
    $1,928.02
    $1,460.62
    $1,460.62 - $1,460.62
    $1,460.62

    Relaxed and inviting, this power reclining loveseat with console is designed for serious lounging. Its deep, plush seats, along with adjustable he...

    View full details
    $1,928.02
    $1,928.02 - $1,928.02
    $1,928.02
    $1,460.62
    $1,460.62 - $1,460.62
    $1,460.62
    Save $467.40 Save $0.00
  • Save $201.77 Save $0.00

    Trumble Recliner

    Ashley Furniture
    $832.29
    $832.29 - $832.29
    $832.29
    $630.52
    $630.52 - $630.52
    $630.52

    Tired of searching for the right rocker recliner? Find your perfect fit with this chair. Its rich, supple upholstery has the look of timeless leat...

    View full details
    $832.29
    $832.29 - $832.29
    $832.29
    $630.52
    $630.52 - $630.52
    $630.52
    Save $201.77 Save $0.00
  • Save $890.54 Save $0.00

    Trendsetter Power Reclining Sofa with Audio Seating

    Ashley Furniture
    $3,673.47
    $3,673.47 - $3,673.47
    $3,673.47
    $2,782.93
    $2,782.93 - $2,782.93
    $2,782.93

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,673.47
    $3,673.47 - $3,673.47
    $3,673.47
    $2,782.93
    $2,782.93 - $2,782.93
    $2,782.93
    Save $890.54 Save $0.00
  • Save $880.72 Save $0.00

    Trendsetter Power Reclining Loveseat with Audio Seating

    Ashley Furniture
    $3,632.96
    $3,632.96 - $3,632.96
    $3,632.96
    $2,752.24
    $2,752.24 - $2,752.24
    $2,752.24

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,632.96
    $3,632.96 - $3,632.96
    $3,632.96
    $2,752.24
    $2,752.24 - $2,752.24
    $2,752.24
    Save $880.72 Save $0.00
  • Save $391.28 Save $0.00

    Time-Piece Power Reclining Sofa

    Ashley Furniture
    $1,614.04
    $1,614.04 - $1,614.04
    $1,614.04
    $1,222.76
    $1,222.76 - $1,222.76
    $1,222.76

    Expansive and elegant, this power reclining sofa makes a sizable style statement. Its large scale enhances the luxe look and magnifies the beauty ...

    View full details
    $1,614.04
    $1,614.04 - $1,614.04
    $1,614.04
    $1,222.76
    $1,222.76 - $1,222.76
    $1,222.76
    Save $391.28 Save $0.00
  • Save $381.46 Save $0.00

    Time-Piece Power Reclining Loveseat with Console

    Ashley Furniture
    $1,573.53
    $1,573.53 - $1,573.53
    $1,573.53
    $1,192.07
    $1,192.07 - $1,192.07
    $1,192.07

    Expansive and elegant, this power reclining loveseat with console makes a sizable style statement. Its large scale enhances the luxe look and magn...

    View full details
    $1,573.53
    $1,573.53 - $1,573.53
    $1,573.53
    $1,192.07
    $1,192.07 - $1,192.07
    $1,192.07
    Save $381.46 Save $0.00
  • Save $397.30 Save $0.00

    Technique Power Reclining Sofa with Drop Down Table

    Ashley Furniture
    $1,638.87
    $1,638.87 - $1,638.87
    $1,638.87
    $1,241.57
    $1,241.57 - $1,241.57
    $1,241.57

    We don’t know about you, but one look at this power reclining sofa makes us want to settle in and never leave. There’s so much to love—we'll start...

    View full details
    $1,638.87
    $1,638.87 - $1,638.87
    $1,638.87
    $1,241.57
    $1,241.57 - $1,241.57
    $1,241.57
    Save $397.30 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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