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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $295.97 Save $0.00

    Foreside Reclining Sofa

    Ashley Furniture
    $1,220.89
    $1,220.89 - $1,220.89
    $1,220.89
    $924.92
    $924.92 - $924.92
    $924.92

    Sometimes seeing is believing. And you can rest assured that this reclining sofa is every bit as indulgent as it looks. Designed to put you in the...

    View full details
    $1,220.89
    $1,220.89 - $1,220.89
    $1,220.89
    $924.92
    $924.92 - $924.92
    $924.92
    Save $295.97 Save $0.00
  • Save $286.15 Save $0.00

    Foreside Reclining Loveseat with Console

    Ashley Furniture
    $1,180.38
    $1,180.38 - $1,180.38
    $1,180.38
    $894.23
    $894.23 - $894.23
    $894.23

    Sometimes seeing is believing. And you can rest assured that this reclining loveseat with console is every bit as indulgent as it looks. Designed ...

    View full details
    $1,180.38
    $1,180.38 - $1,180.38
    $1,180.38
    $894.23
    $894.23 - $894.23
    $894.23
    Save $286.15 Save $0.00
  • Save $177.35 Save $0.00

    Foreside Recliner

    Ashley Furniture
    $731.57
    $731.57 - $731.57
    $731.57
    $554.22
    $554.22 - $554.22
    $554.22

    Sometimes seeing is believing. And you can rest assured that this rocker recliner is every bit as indulgent as it looks. Designed to put you in th...

    View full details
    $731.57
    $731.57 - $731.57
    $731.57
    $554.22
    $554.22 - $554.22
    $554.22
    Save $177.35 Save $0.00
  • Save $47.24 Save $0.00

    Jaycott Next-Gen Nuvella Pillow (Set of 4)

    Ashley Furniture
    $194.86
    $194.86 - $194.86
    $194.86
    $147.62
    $147.62 - $147.62
    $147.62

    This accent pillow is designed with your leisure and luxury in mind. And the durable high-performance fabric is designed for softness, strength an...

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    $194.86
    $194.86 - $194.86
    $194.86
    $147.62
    $147.62 - $147.62
    $147.62
    Save $47.24 Save $0.00
  • Save $135.78 Save $0.00

    Freybourne Next-Gen Nuvella Swivel Accent Chair

    Ashley Furniture
    $560.09
    $560.09 - $560.09
    $560.09
    $424.31
    $424.31 - $424.31
    $424.31

    Your love for low-maintenance lounging can take an unexpected turn with this Next-Gen Nuvella™ swivel accent chair. Upkeep is a breeze thanks to i...

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    $560.09
    $560.09 - $560.09
    $560.09
    $424.31
    $424.31 - $424.31
    $424.31
    Save $135.78 Save $0.00
  • Save $259.95 Save $0.00

    Aureta Power Lift Recliner

    Ashley Furniture
    $1,072.30
    $1,072.30 - $1,072.30
    $1,072.30
    $812.35
    $812.35 - $812.35
    $812.35

    Take total relaxation for a spin. Made with affordable comfort and style in mind, this power lift recliner is loaded with features that take loung...

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    $1,072.30
    $1,072.30 - $1,072.30
    $1,072.30
    $812.35
    $812.35 - $812.35
    $812.35
    Save $259.95 Save $0.00
  • Save $285.26 Save $0.00

    Alainmont Next-Gen Nuvella Swivel Power Recliner

    Ashley Furniture
    $1,176.70
    $1,176.70 - $1,176.70
    $1,176.70
    $891.44
    $891.44 - $891.44
    $891.44

    Indulge in ultimate comfort and style with this Next-Gen Nuvella™ swivel power recliner. The contemporary chair allows you to effortlessly find th...

    View full details
    $1,176.70
    $1,176.70 - $1,176.70
    $1,176.70
    $891.44
    $891.44 - $891.44
    $891.44
    Save $285.26 Save $0.00
  • Product image
    Acklen Place Power Reclining Sectional image
    Save up to $1,419.28 Save $0.00

    Acklen Place Power Reclining Sectional

    Ashley Furniture
    $2,581.51 - $5,854.52
    $2,581.51 - $5,854.52
    $2,581.51
    $1,955.69 - $4,435.24
    $1,955.69 - $4,435.24
    $1,955.69

    Enjoy the endless adaptability of this power reclining sectional. Whether you’re hosting guests, setting up for movie night or just need a refresh...

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    $2,581.51 - $5,854.52
    $2,581.51 - $5,854.52
    $2,581.51
    $1,955.69 - $4,435.24
    $1,955.69 - $4,435.24
    $1,955.69
    Save up to $1,419.28 Save $0.00
  • Save $264.87 Save $0.00

    Acklen Place Oversized Power Recliner

    Ashley Furniture
    $1,092.58
    $1,092.58 - $1,092.58
    $1,092.58
    $827.71
    $827.71 - $827.71
    $827.71

    Enjoy the endless adaptability of this power recliner. Whether you're indulging in slow mornings or settling in for movie night, it keeps you comf...

    View full details
    $1,092.58
    $1,092.58 - $1,092.58
    $1,092.58
    $827.71
    $827.71 - $827.71
    $827.71
    Save $264.87 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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