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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $196.35 Save $0.00

    Rylandyn Lift-Top Coffee Table

    Ashley Furniture
    $809.93
    $809.93 - $809.93
    $809.93
    $613.58
    $613.58 - $613.58
    $613.58

    This lift-top coffee table blends a casual contemporary vibe with smart functionality. A two-tone design pairs a light brown wood finish with a bo...

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    $809.93
    $809.93 - $809.93
    $809.93
    $613.58
    $613.58 - $613.58
    $613.58
    Save $196.35 Save $0.00
  • Save $344.41 Save $0.00

    Sharlance 81" TV Stand

    Ashley Furniture
    $1,420.69
    $1,420.69 - $1,420.69
    $1,420.69
    $1,076.28
    $1,076.28 - $1,076.28
    $1,076.28

    Taking a timeless approach to casual beauty, this TV stand brings easygoing elegance to the everyday. The light brown wood-tone finish seamlessly ...

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    $1,420.69
    $1,420.69 - $1,420.69
    $1,420.69
    $1,076.28
    $1,076.28 - $1,076.28
    $1,076.28
    Save $344.41 Save $0.00
  • Save $285.21 Save $0.00

    Robbinsdale 72" TV Stand

    Ashley Furniture
    $1,176.50
    $1,176.50 - $1,176.50
    $1,176.50
    $891.29
    $891.29 - $891.29
    $891.29

    This TV stand is sure to impress when it’s time to relax after a tough day. With an antiqued white finish and wood grain texture, modern farmhouse...

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    $1,176.50
    $1,176.50 - $1,176.50
    $1,176.50
    $891.29
    $891.29 - $891.29
    $891.29
    Save $285.21 Save $0.00
  • Save $312.12 Save $0.00

    Kallari Credenza

    Ashley Furniture
    $1,287.49
    $1,287.49 - $1,287.49
    $1,287.49
    $975.37
    $975.37 - $975.37
    $975.37

    Double down on casual chic with the two-tone look of this credenza. With its warm brown and matte black finishes, it reflects your eye for modern ...

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    $1,287.49
    $1,287.49 - $1,287.49
    $1,287.49
    $975.37
    $975.37 - $975.37
    $975.37
    Save $312.12 Save $0.00
  • Save $385.92 Save $0.00

    Kallari 84" TV Stand

    Ashley Furniture
    $1,591.92
    $1,591.92 - $1,591.92
    $1,591.92
    $1,206.00
    $1,206.00 - $1,206.00
    $1,206.00

    Double down on casual chic with the two-tone look of this TV stand. Its warm brown and matte black finishes reflect your eye for modern design. Th...

    View full details
    $1,591.92
    $1,591.92 - $1,591.92
    $1,591.92
    $1,206.00
    $1,206.00 - $1,206.00
    $1,206.00
    Save $385.92 Save $0.00
  • Save $143.37 Save $0.00

    Cayboni 71" TV Stand

    Ashley Furniture
    $591.40
    $591.40 - $591.40
    $591.40
    $448.03
    $448.03 - $448.03
    $448.03

    This TV stand embraces a classically charming aesthetic and repurposes it for modern living. Its light replicated wood grain appeals to your love ...

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    $591.40
    $591.40 - $591.40
    $591.40
    $448.03
    $448.03 - $448.03
    $448.03
    Save $143.37 Save $0.00
  • Product image
    Wynnlow 63" TV Stand image
    Save $128.77 Save $0.00

    Wynnlow 63" TV Stand

    Ashley Furniture
    $531.17
    $531.17 - $531.17
    $531.17
    $402.40
    $402.40 - $402.40
    $402.40

    This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimal...

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    $531.17
    $531.17 - $531.17
    $531.17
    $402.40
    $402.40 - $402.40
    $402.40
    Save $128.77 Save $0.00
  • Save $336.72 Save $0.00

    Havalance TV Stand

    Ashley Furniture
    $1,388.98
    $1,388.98 - $1,388.98
    $1,388.98
    $1,052.26
    $1,052.26 - $1,052.26
    $1,052.26

    Have your fill of modern farmhouse style with this TV stand. Its distressed two-tone finish pairs a vintage white with a weathered gray for a look...

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    $1,388.98
    $1,388.98 - $1,388.98
    $1,388.98
    $1,052.26
    $1,052.26 - $1,052.26
    $1,052.26
    Save $336.72 Save $0.00
  • Save $266.37 Save $0.00

    Havalance 67" TV Stand

    Ashley Furniture
    $1,098.78
    $1,098.78 - $1,098.78
    $1,098.78
    $832.41
    $832.41 - $832.41
    $832.41

    Set your sights on modern farmhouse style with this XL TV stand. Distressed two-tone treatment blends a weathered gray with vintage white for an u...

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    $1,098.78
    $1,098.78 - $1,098.78
    $1,098.78
    $832.41
    $832.41 - $832.41
    $832.41
    Save $266.37 Save $0.00
  • Save $242.70 Save $0.00

    Geirwood Accent Cabinet

    Ashley Furniture
    $1,001.15
    $1,001.15 - $1,001.15
    $1,001.15
    $758.45
    $758.45 - $758.45
    $758.45

    This accent cabinet makes a big impact with just one piece. Its intricately patterned doors impress with their dimension, while the dark green fin...

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    $1,001.15
    $1,001.15 - $1,001.15
    $1,001.15
    $758.45
    $758.45 - $758.45
    $758.45
    Save $242.70 Save $0.00
  • Save $310.96 Save $0.00

    Galliden 80" TV Stand

    Ashley Furniture
    $1,282.72
    $1,282.72 - $1,282.72
    $1,282.72
    $971.76
    $971.76 - $971.76
    $971.76

    This TV stand brings a rustic vibe to urban contemporary design. It’s a modern approach to natural beauty, with the worn black finish giving your ...

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    $1,282.72
    $1,282.72 - $1,282.72
    $1,282.72
    $971.76
    $971.76 - $971.76
    $971.76
    Save $310.96 Save $0.00
  • Save $319.80 Save $0.00

    Foyland 83" TV Stand

    Ashley Furniture
    $1,319.19
    $1,319.19 - $1,319.19
    $1,319.19
    $999.39
    $999.39 - $999.39
    $999.39

    This TV stand with fireplace option is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed blac...

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    $1,319.19
    $1,319.19 - $1,319.19
    $1,319.19
    $999.39
    $999.39 - $999.39
    $999.39
    Save $319.80 Save $0.00
  • Save $121.19 Save $0.00

    Dorrinson 54" TV Stand

    Ashley Furniture
    $499.92
    $499.92 - $499.92
    $499.92
    $378.73
    $378.73 - $378.73
    $378.73

    With its two-tone finish, crossbuck details and authentic charm, this TV stand is right in tune with your relaxed approach to high style. Beautifu...

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    $499.92
    $499.92 - $499.92
    $499.92
    $378.73
    $378.73 - $378.73
    $378.73
    Save $121.19 Save $0.00
  • Save $266.37 Save $0.00

    Darborn 88" TV Stand

    Ashley Furniture
    $1,098.78
    $1,098.78 - $1,098.78
    $1,098.78
    $832.41
    $832.41 - $832.41
    $832.41

    Make a farmhouse-inspired statement with this TV stand. It’s beautifully crafted to stand the test of time, with a planked effect and clean two-to...

    View full details
    $1,098.78
    $1,098.78 - $1,098.78
    $1,098.78
    $832.41
    $832.41 - $832.41
    $832.41
    Save $266.37 Save $0.00
  • Save $319.80 Save $0.00

    Cabalynn Dining Server

    Ashley Furniture
    $1,319.19
    $1,319.19 - $1,319.19
    $1,319.19
    $999.39
    $999.39 - $999.39
    $999.39

    Define your dining room with reliable function and style. This dining server sits comfortably at the intersection of modern lodge and farmhouse ae...

    View full details
    $1,319.19
    $1,319.19 - $1,319.19
    $1,319.19
    $999.39
    $999.39 - $999.39
    $999.39
    Save $319.80 Save $0.00
  • Save up to $116.65 Save $0.00

    Breckington End Table

    Ashley Furniture
    $290.84 - $481.19
    $290.84 - $481.19
    $290.84
    $220.33 - $364.54
    $220.33 - $364.54
    $220.33

    If casual contemporary style is your thing, then you'll love this end table. Its thick tabletop, softly rounded corners and dark wood-tone finish ...

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    $290.84 - $481.19
    $290.84 - $481.19
    $290.84
    $220.33 - $364.54
    $220.33 - $364.54
    $220.33
    Save up to $116.65 Save $0.00
  • Save $274.14 Save $0.00

    Adwen Accent Cabinet

    Ashley Furniture
    $1,130.82
    $1,130.82 - $1,130.82
    $1,130.82
    $856.68
    $856.68 - $856.68
    $856.68

    Clearly a stunning statement piece for lovers of contemporary design, this sleek accent cabinet wows on many levels. Magnificent arched fluted gla...

    View full details
    $1,130.82
    $1,130.82 - $1,130.82
    $1,130.82
    $856.68
    $856.68 - $856.68
    $856.68
    Save $274.14 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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