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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save up to $401.29 Save $0.00

    Cambeck Bed with 4 Storage Drawers

    Ashley Furniture
    $1,290.63 - $1,655.33
    $1,290.63 - $1,655.33
    $1,290.63
    $977.75 - $1,254.04
    $977.75 - $1,254.04
    $977.75

    Master Bedroom What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itse...

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    $1,290.63 - $1,655.33
    $1,290.63 - $1,655.33
    $1,290.63
    $977.75 - $1,254.04
    $977.75 - $1,254.04
    $977.75
    Save up to $401.29 Save $0.00
  • Save $159.13 Save $0.00

    Zadilyn 72" TV Stand

    Ashley Furniture
    $656.42
    $656.42 - $656.42
    $656.42
    $497.29
    $497.29 - $497.29
    $497.29

    Nostalgic style, retooled for today’s trends. This TV stand puts an elevated twist on mod aesthetics. Its warm brown tones reflect the mid-century...

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    $656.42
    $656.42 - $656.42
    $656.42
    $497.29
    $497.29 - $497.29
    $497.29
    Save $159.13 Save $0.00
  • Save $344.41 Save $0.00

    Sharlance 81" TV Stand

    Ashley Furniture
    $1,420.69
    $1,420.69 - $1,420.69
    $1,420.69
    $1,076.28
    $1,076.28 - $1,076.28
    $1,076.28

    Taking a timeless approach to casual beauty, this TV stand brings easygoing elegance to the everyday. The light brown wood-tone finish seamlessly ...

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    $1,420.69
    $1,420.69 - $1,420.69
    $1,420.69
    $1,076.28
    $1,076.28 - $1,076.28
    $1,076.28
    Save $344.41 Save $0.00
  • Save $248.17 Save $0.00

    Havalance Lift-Top Coffee Table

    Ashley Furniture
    $1,023.71
    $1,023.71 - $1,023.71
    $1,023.71
    $775.54
    $775.54 - $775.54
    $775.54

    What a fresh interpretation of country classic style. Inspired by American farmhouse craftsmanship, but with an elevated sensibility, this lift-to...

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    $1,023.71
    $1,023.71 - $1,023.71
    $1,023.71
    $775.54
    $775.54 - $775.54
    $775.54
    Save $248.17 Save $0.00
  • Save $104.93 Save $0.00

    Gerridan Chest of Drawers

    Ashley Furniture
    $432.84
    $432.84 - $432.84
    $432.84
    $327.91
    $327.91 - $327.91
    $327.91

    Cool, clean and casually modern. This chest’s wispy whitewash and gray finish sets the tone for your calming sanctuary. Large linear pulls add dim...

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    $432.84
    $432.84 - $432.84
    $432.84
    $327.91
    $327.91 - $327.91
    $327.91
    Save $104.93 Save $0.00
  • Save $164.81 Save $0.00

    Gavelston Sofa/Console Table

    Ashley Furniture
    $679.83
    $679.83 - $679.83
    $679.83
    $515.02
    $515.02 - $515.02
    $515.02

    Inspired by the sheer simplicity and weatherworn beauty of primitive furniture, this sofa table brings a relaxed sense of style into your space. S...

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    $679.83
    $679.83 - $679.83
    $679.83
    $515.02
    $515.02 - $515.02
    $515.02
    Save $164.81 Save $0.00
  • Save $196.24 Save $0.00

    Drazmine Lift-Top Coffee Table

    Ashley Furniture
    $809.49
    $809.49 - $809.49
    $809.49
    $613.25
    $613.25 - $613.25
    $613.25

    When you’re styling your living room, convenience is key. With this lift-top coffee table, casual flair meets can’t-miss function. The hidden lift...

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    $809.49
    $809.49 - $809.49
    $809.49
    $613.25
    $613.25 - $613.25
    $613.25
    Save $196.24 Save $0.00
  • Save up to $575.81 Save $0.00

    Cabalynn Bed with Storage

    Ashley Furniture
    $2,119.92 - $2,375.21
    $2,119.92 - $2,375.21
    $2,119.92
    $1,606.00 - $1,799.40
    $1,606.00 - $1,799.40
    $1,606.00

    This queen panel bed with storage sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming dispositi...

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    $2,119.92 - $2,375.21
    $2,119.92 - $2,375.21
    $2,119.92
    $1,606.00 - $1,799.40
    $1,606.00 - $1,799.40
    $1,606.00
    Save up to $575.81 Save $0.00
  • Save $104.93 Save $0.00

    Bronyan Chest of Drawers

    Ashley Furniture
    $432.84
    $432.84 - $432.84
    $432.84
    $327.91
    $327.91 - $327.91
    $327.91

    Alluring smoky gray hues create an ambiance that just feels right. This 4-drawer chest has a charming wood-like appeal enriched by a two-tone, tex...

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    $432.84
    $432.84 - $432.84
    $432.84
    $327.91
    $327.91 - $327.91
    $327.91
    Save $104.93 Save $0.00
  • Save $274.84 Save $0.00

    Bolanburg Counter Height Dining Table

    Ashley Furniture
    $1,133.70
    $1,133.70 - $1,133.70
    $1,133.70
    $858.86
    $858.86 - $858.86
    $858.86

    The beauty and practicality of this dining room counter height table are something to savor. A two-tone textural finish provides a double helping ...

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    $1,133.70
    $1,133.70 - $1,133.70
    $1,133.70
    $858.86
    $858.86 - $858.86
    $858.86
    Save $274.84 Save $0.00
  • Save $240.82 Save $0.00

    Bolanburg Coffee Table with Lift Top

    Ashley Furniture
    $993.37
    $993.37 - $993.37
    $993.37
    $752.55
    $752.55 - $752.55
    $752.55

    Store, serve and showcase your favorite things with this lift top coffee table. Its textured antique white finish creates a vintage two-tone look ...

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    $993.37
    $993.37 - $993.37
    $993.37
    $752.55
    $752.55 - $752.55
    $752.55
    Save $240.82 Save $0.00
  • Save $96.86 Save $0.00

    Belachime Chest of Drawers

    Ashley Furniture
    $399.56
    $399.56 - $399.56
    $399.56
    $302.70
    $302.70 - $302.70
    $302.70

    With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm charcoal hue over replicated oak grain eas...

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    $399.56
    $399.56 - $399.56
    $399.56
    $302.70
    $302.70 - $302.70
    $302.70
    Save $96.86 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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