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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Save $248.17 Save $0.00

    Stonemeade Sofa Chaise

    Ashley Furniture
    $1,023.71
    $1,023.71 - $1,023.71
    $1,023.71
    $775.54
    $775.54 - $775.54
    $775.54

    This sofa chaise feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. Whether...

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    $1,023.71
    $1,023.71 - $1,023.71
    $1,023.71
    $775.54
    $775.54 - $775.54
    $775.54
    Save $248.17 Save $0.00
  • Save $890.54 Save $0.00

    Trendsetter Power Reclining Sofa with Audio Seating

    Ashley Furniture
    $3,673.47
    $3,673.47 - $3,673.47
    $3,673.47
    $2,782.93
    $2,782.93 - $2,782.93
    $2,782.93

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,673.47
    $3,673.47 - $3,673.47
    $3,673.47
    $2,782.93
    $2,782.93 - $2,782.93
    $2,782.93
    Save $890.54 Save $0.00
  • Save $880.72 Save $0.00

    Trendsetter Power Reclining Loveseat with Audio Seating

    Ashley Furniture
    $3,632.96
    $3,632.96 - $3,632.96
    $3,632.96
    $2,752.24
    $2,752.24 - $2,752.24
    $2,752.24

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,632.96
    $3,632.96 - $3,632.96
    $3,632.96
    $2,752.24
    $2,752.24 - $2,752.24
    $2,752.24
    Save $880.72 Save $0.00
  • Save $164.98 Save $0.00

    Skymaker Recliner

    Ashley Furniture
    $680.55
    $680.55 - $680.55
    $680.55
    $515.57
    $515.57 - $515.57
    $515.57

    When it comes to the exquisite, decadent styling of this rocker recliner, sitting is believing. Its generous seat and tall back are specially craf...

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    $680.55
    $680.55 - $680.55
    $680.55
    $515.57
    $515.57 - $515.57
    $515.57
    Save $164.98 Save $0.00
  • Save $589.92 Save $0.00

    Silverbrooke Power Reclining Sofa

    Ashley Furniture
    $2,433.41
    $2,433.41 - $2,433.41
    $2,433.41
    $1,843.49
    $1,843.49 - $1,843.49
    $1,843.49

    Live and lounge luxuriously. This power reclining sofa brings an ultra-stylish flair to your home’s central hub. Its seating area is wrapped in to...

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    $2,433.41
    $2,433.41 - $2,433.41
    $2,433.41
    $1,843.49
    $1,843.49 - $1,843.49
    $1,843.49
    Save $589.92 Save $0.00
  • Save $580.10 Save $0.00

    Silverbrooke Power Reclining Loveseat with Console

    Ashley Furniture
    $2,392.90
    $2,392.90 - $2,392.90
    $2,392.90
    $1,812.80
    $1,812.80 - $1,812.80
    $1,812.80

    Live and lounge luxuriously. This power reclining loveseat brings an ultra-stylish flair to your home’s central hub. Its seating area is wrapped i...

    View full details
    $2,392.90
    $2,392.90 - $2,392.90
    $2,392.90
    $1,812.80
    $1,812.80 - $1,812.80
    $1,812.80
    Save $580.10 Save $0.00
  • Save $341.55 Save $0.00

    Silverbrooke Power Recliner

    Ashley Furniture
    $1,408.88
    $1,408.88 - $1,408.88
    $1,408.88
    $1,067.33
    $1,067.33 - $1,067.33
    $1,067.33

    Live and lounge luxuriously. This power recliner brings an ultra-stylish flair to your home’s central hub. Its seating area is wrapped in top-grai...

    View full details
    $1,408.88
    $1,408.88 - $1,408.88
    $1,408.88
    $1,067.33
    $1,067.33 - $1,067.33
    $1,067.33
    Save $341.55 Save $0.00
  • Save $142.91 Save $0.00

    Rampant Recliner

    Ashley Furniture
    $589.51
    $589.51 - $589.51
    $589.51
    $446.60
    $446.60 - $446.60
    $446.60

    Every day is a great day with this rocker recliner around. Take a load off and forget your worries as you ease back into plush, luxurious cushions...

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    $589.51
    $589.51 - $589.51
    $589.51
    $446.60
    $446.60 - $446.60
    $446.60
    Save $142.91 Save $0.00
  • Save $954.07 Save $0.00

    Dreamer Power Reclining Sofa with Audio Seating

    Ashley Furniture
    $3,935.55
    $3,935.55 - $3,935.55
    $3,935.55
    $2,981.48
    $2,981.48 - $2,981.48
    $2,981.48

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,935.55
    $3,935.55 - $3,935.55
    $3,935.55
    $2,981.48
    $2,981.48 - $2,981.48
    $2,981.48
    Save $954.07 Save $0.00
  • Save $944.25 Save $0.00

    Dreamer Power Reclining Loveseat with Audio Seating

    Ashley Furniture
    $3,895.04
    $3,895.04 - $3,895.04
    $3,895.04
    $2,950.79
    $2,950.79 - $2,950.79
    $2,950.79

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $3,895.04
    $3,895.04 - $3,895.04
    $3,895.04
    $2,950.79
    $2,950.79 - $2,950.79
    $2,950.79
    Save $944.25 Save $0.00
  • Save $631.47 Save $0.00

    Dreamer Power Recliner with Audio Seating

    Ashley Furniture
    $2,604.80
    $2,604.80 - $2,604.80
    $2,604.80
    $1,973.33
    $1,973.33 - $1,973.33
    $1,973.33

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

    View full details
    $2,604.80
    $2,604.80 - $2,604.80
    $2,604.80
    $1,973.33
    $1,973.33 - $1,973.33
    $1,973.33
    Save $631.47 Save $0.00
  • Save $510.08 Save $0.00

    4Z-Serenity Zone Power Lift Recliner

    Ashley Furniture
    $2,104.09
    $2,104.09 - $2,104.09
    $2,104.09
    $1,594.01
    $1,594.01 - $1,594.01
    $1,594.01

    Enjoy effortless comfort at the touch of a button with this power lift recliner. Kick back, adjust the headrest and find the perfect level of lumb...

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    $2,104.09
    $2,104.09 - $2,104.09
    $2,104.09
    $1,594.01
    $1,594.01 - $1,594.01
    $1,594.01
    Save $510.08 Save $0.00
  • Save $140.13 Save $0.00

    Newellen Recliner

    Ashley Furniture
    $578.04
    $578.04 - $578.04
    $578.04
    $437.91
    $437.91 - $437.91
    $437.91

    Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired up...

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    $578.04
    $578.04 - $578.04
    $578.04
    $437.91
    $437.91 - $437.91
    $437.91
    Save $140.13 Save $0.00
  • Save $250.73 Save $0.00

    Luzmanacy Console Sofa Table

    Ashley Furniture
    $1,034.26
    $1,034.26 - $1,034.26
    $1,034.26
    $783.53
    $783.53 - $783.53
    $783.53

    Sporting an arch design, this console sofa table is a striking statement piece for lovers of casual design. Talk about style with purpose—crafted ...

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    $1,034.26
    $1,034.26 - $1,034.26
    $1,034.26
    $783.53
    $783.53 - $783.53
    $783.53
    Save $250.73 Save $0.00
  • Save $43.56 Save $0.00

    Calbert Wall Art

    Ashley Furniture
    $179.67
    $179.67 - $179.67
    $179.67
    $136.11
    $136.11 - $136.11
    $136.11

    Bring the beauty of nature indoors with this wall art. Its shades and shadows invite you into the treescape, with hand-painted embellishments addi...

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    $179.67
    $179.67 - $179.67
    $179.67
    $136.11
    $136.11 - $136.11
    $136.11
    Save $43.56 Save $0.00
  • Save $182.60 Save $0.00

    Jersonlow Swivel Accent Chair

    Ashley Furniture
    $753.21
    $753.21 - $753.21
    $753.21
    $570.61
    $570.61 - $570.61
    $570.61

    Take contemporary style for a spin with this accent chair. Handsome in a deep forest green, it adds a splash of sophistication to a reading nook o...

    View full details
    $753.21
    $753.21 - $753.21
    $753.21
    $570.61
    $570.61 - $570.61
    $570.61
    Save $182.60 Save $0.00
  • Save $55.93 Save $0.00

    Jayner Pillow (Set of 4)

    Ashley Furniture
    $230.72
    $230.72 - $230.72
    $230.72
    $174.79
    $174.79 - $174.79
    $174.79

    This accent pillow is sure to add a sense of style to your well-edited space. With a relaxed chevron pattern in muted colors, it coordinates easil...

    View full details
    $230.72
    $230.72 - $230.72
    $230.72
    $174.79
    $174.79 - $174.79
    $174.79
    Save $55.93 Save $0.00
  • Save $40.55 Save $0.00

    Godricton Pillow (Set of 4)

    Ashley Furniture
    $167.27
    $167.27 - $167.27
    $167.27
    $126.72
    $126.72 - $126.72
    $126.72

    This accent pillow’s understated plaid pattern gives it a fresh look, while the soft texture adds a cozy feel. It's perfect for layering with othe...

    View full details
    $167.27
    $167.27 - $167.27
    $167.27
    $126.72
    $126.72 - $126.72
    $126.72
    Save $40.55 Save $0.00
  • Save $95.33 Save $0.00

    Gailmore 8' x 10' Rug

    Ashley Furniture
    $393.25
    $393.25 - $393.25
    $393.25
    $297.92
    $297.92 - $297.92
    $297.92

    We think you'll love this rug as much as we do. A beautiful way to define your space, its gorgeous geometric design in nicely neutral tones infuse...

    View full details
    $393.25
    $393.25 - $393.25
    $393.25
    $297.92
    $297.92 - $297.92
    $297.92
    Save $95.33 Save $0.00
  • Save $45.90 Save $0.00

    Gailmore 5' x 7' Rug

    Ashley Furniture
    $189.34
    $189.34 - $189.34
    $189.34
    $143.44
    $143.44 - $143.44
    $143.44

    We think you'll love this rug as much as we do. A beautiful way to define your space, its gorgeous geometric design in nicely neutral tones infuse...

    View full details
    $189.34
    $189.34 - $189.34
    $189.34
    $143.44
    $143.44 - $143.44
    $143.44
    Save $45.90 Save $0.00
  • Save $95.33 Save $0.00

    Flynnwick 8' x 10' Rug

    Ashley Furniture
    $393.25
    $393.25 - $393.25
    $393.25
    $297.92
    $297.92 - $297.92
    $297.92

    It feels awfully good to sink your toes into the high-pile plushness of this contemporary rug. With its eye-catching design, this floor centerpiec...

    View full details
    $393.25
    $393.25 - $393.25
    $393.25
    $297.92
    $297.92 - $297.92
    $297.92
    Save $95.33 Save $0.00
  • Save $45.90 Save $0.00

    Flynnwick 5' x 7' Rug

    Ashley Furniture
    $189.34
    $189.34 - $189.34
    $189.34
    $143.44
    $143.44 - $143.44
    $143.44

    It feels awfully good to sink your toes into the high-pile plushness of this contemporary rug. With its eye-catching design, this floor centerpiec...

    View full details
    $189.34
    $189.34 - $189.34
    $189.34
    $143.44
    $143.44 - $143.44
    $143.44
    Save $45.90 Save $0.00
  • Save $179.94 Save $0.00

    Edrickhill 8' x 10' Rug

    Ashley Furniture
    $742.26
    $742.26 - $742.26
    $742.26
    $562.32
    $562.32 - $562.32
    $562.32

    Take a casual approach to mod aesthetics with this rug. Neutral shades come together in a dynamic abstract pattern, with the high-low construction...

    View full details
    $742.26
    $742.26 - $742.26
    $742.26
    $562.32
    $562.32 - $562.32
    $562.32
    Save $179.94 Save $0.00
  • Save $82.02 Save $0.00

    Edrickhill 5' x 7' Rug

    Ashley Furniture
    $338.32
    $338.32 - $338.32
    $338.32
    $256.30
    $256.30 - $256.30
    $256.30

    Take a casual approach to mod aesthetics with this rug. Shades of neutral come together in a dynamic abstract pattern, with the high-low construct...

    View full details
    $338.32
    $338.32 - $338.32
    $338.32
    $256.30
    $256.30 - $256.30
    $256.30
    Save $82.02 Save $0.00

Pickup / Delivery

We offer free pickup at any of our store locations. For Delivery, call us about our shipping rates for more info!

Signature Design by Ashley — Frequently Asked Questions

Does Massey's Furniture Barn (Watertown, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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