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Was very nice & helpful to my needs. Gave very good informational details that helped us decide which couch and recli...
Great customer service! My father and I have been coming here for years for mattresses, dressers, and different furni...
Always a pleasure to go here. They have such a huge selection. The staff is always very friendly and not pushy at all...
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Signature Design by Ashley

Shop the Signature Design collection at Massey's Furniture Barn in Watertown, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Watertown to see the collection in person. Delivery and flexible financing available. Financing options available.

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  • Danum Reclining Loveseat - Massey's Furniture Barn (Watertown, NY)
    Danum Reclining Loveseat - Massey's Furniture Barn (Watertown, NY)
    Save $263.41 Save $0.00

    Danum Reclining Loveseat

    Ashley Furniture
    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17
    3D Available

    This reclining loveseat invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufte...

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    $1,086.58
    $1,086.58 - $1,086.58
    $1,086.58
    $823.17
    $823.17 - $823.17
    $823.17
    Save $263.41 Save $0.00
  • Modmax 6-Piece Sectional - Massey's Furniture Barn (Watertown, NY)
    Modmax 6-Piece Sectional - Massey's Furniture Barn (Watertown, NY)
    Save $746.46 Save $0.00

    Modmax 6-Piece Sectional

    Ashley Furniture
    $3,079.16
    $3,079.16 - $3,079.16
    $3,079.16
    $2,332.70
    $2,332.70 - $2,332.70
    $2,332.70
    3D Available

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

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    $3,079.16
    $3,079.16 - $3,079.16
    $3,079.16
    $2,332.70
    $2,332.70 - $2,332.70
    $2,332.70
    Save $746.46 Save $0.00
  • Modmax Sectional with Audio System - Massey's Furniture Barn (Watertown, NY)
    Modmax Sectional with Audio System - Massey's Furniture Barn (Watertown, NY)
    Save $701.64 Save $0.00

    Modmax Sectional with Audio System

    Ashley Furniture
    $2,894.27
    $2,894.27 - $2,894.27
    $2,894.27
    $2,192.63
    $2,192.63 - $2,192.63
    $2,192.63

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

    View full details
    $2,894.27
    $2,894.27 - $2,894.27
    $2,894.27
    $2,192.63
    $2,192.63 - $2,192.63
    $2,192.63
    Save $701.64 Save $0.00
  • Modmax Balanced Sectional with Audio and Storage Consoles - Massey's Furniture Barn (Watertown, NY)
    Modmax Balanced Sectional with Audio and Storage Consoles - Massey's Furniture Barn (Watertown, NY)
    Save $950.46 Save $0.00

    Modmax Balanced Sectional with Audio and Storage Consoles

    Ashley Furniture
    $3,920.66
    $3,920.66 - $3,920.66
    $3,920.66
    $2,970.20
    $2,970.20 - $2,970.20
    $2,970.20

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

    View full details
    $3,920.66
    $3,920.66 - $3,920.66
    $3,920.66
    $2,970.20
    $2,970.20 - $2,970.20
    $2,970.20
    Save $950.46 Save $0.00
  • Modmax 5 Piece Sectional with Audio Console - Massey's Furniture Barn (Watertown, NY)
    Modmax 5 Piece Sectional with Audio Console - Massey's Furniture Barn (Watertown, NY)
    Save $882.25 Save $0.00

    Modmax 5 Piece Sectional with Audio Console

    Ashley Furniture
    $3,639.29
    $3,639.29 - $3,639.29
    $3,639.29
    $2,757.04
    $2,757.04 - $2,757.04
    $2,757.04

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

    View full details
    $3,639.29
    $3,639.29 - $3,639.29
    $3,639.29
    $2,757.04
    $2,757.04 - $2,757.04
    $2,757.04
    Save $882.25 Save $0.00
  • Danum Reclining Sofa - Massey's Furniture Barn (Watertown, NY)
    Danum Reclining Sofa - Massey's Furniture Barn (Watertown, NY)
    Save $273.24 Save $0.00

    Danum Reclining Sofa

    Ashley Furniture
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86
    3D Available

    This reclining sofa invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufted ba...

    View full details
    $1,127.10
    $1,127.10 - $1,127.10
    $1,127.10
    $853.86
    $853.86 - $853.86
    $853.86
    Save $273.24 Save $0.00
  • Danum Recliner - Massey's Furniture Barn (Watertown, NY)
    Danum Recliner - Massey's Furniture Barn (Watertown, NY)
    Save $161.97 Save $0.00

    Danum Recliner

    Ashley Furniture
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15
    3D Available

    This recliner invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufted back kee...

    View full details
    $668.12
    $668.12 - $668.12
    $668.12
    $506.15
    $506.15 - $506.15
    $506.15
    Save $161.97 Save $0.00
  • Bradney Swivel Accent Chair - Massey's Furniture Barn (Watertown, NY)
    Bradney Swivel Accent Chair - Massey's Furniture Barn (Watertown, NY)
    Save up to $173.90 Save $0.00

    Bradney Swivel Accent Chair

    Ashley Furniture
    $576.64 - $717.34
    $576.64 - $717.34
    $576.64
    $436.85 - $543.44
    $436.85 - $543.44
    $436.85
    3D Available

    Down with uptown style. This swivel accent chair goes to town with a high-design aesthetic that's temptingly affordable. An ideal way to enhance yo...

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    $576.64 - $717.34
    $576.64 - $717.34
    $576.64
    $436.85 - $543.44
    $436.85 - $543.44
    $436.85
    Save up to $173.90 Save $0.00
  • Aviemore Sofa Sleeper - Massey's Furniture Barn (Watertown, NY)
    Aviemore Sofa Sleeper - Massey's Furniture Barn (Watertown, NY)
    Save $301.01 Save $0.00

    Aviemore Sofa Sleeper

    Ashley Furniture
    $1,241.66
    $1,241.66 - $1,241.66
    $1,241.66
    $940.65
    $940.65 - $940.65
    $940.65

    Looking to make a simply chic statement with color? Liven up your living room with this queen sofa sleeper. Its trend-right light neutral upholster...

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    $1,241.66
    $1,241.66 - $1,241.66
    $1,241.66
    $940.65
    $940.65 - $940.65
    $940.65
    Save $301.01 Save $0.00
  • Aviemore Sofa - Massey's Furniture Barn (Watertown, NY)
    Aviemore Sofa - Massey's Furniture Barn (Watertown, NY)
    Save $187.98 Save $0.00

    Aviemore Sofa

    Ashley Furniture
    $775.42
    $775.42 - $775.42
    $775.42
    $587.44
    $587.44 - $587.44
    $587.44

    Looking to make a simply chic statement with color? Liven up your living room with this sofa. Its trend-right light neutral upholstery is a perfect...

    View full details
    $775.42
    $775.42 - $775.42
    $775.42
    $587.44
    $587.44 - $587.44
    $587.44
    Save $187.98 Save $0.00
  • Aviemore Recliner - Massey's Furniture Barn (Watertown, NY)
    Aviemore Recliner - Massey's Furniture Barn (Watertown, NY)
    Save $136.45 Save $0.00

    Aviemore Recliner

    Ashley Furniture
    $562.85
    $562.85 - $562.85
    $562.85
    $426.40
    $426.40 - $426.40
    $426.40

    Looking to make a simply chic statement with color? Liven up your living room with this rocker recliner. Its trend-right light neutral upholstery i...

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    $562.85
    $562.85 - $562.85
    $562.85
    $426.40
    $426.40 - $426.40
    $426.40
    Save $136.45 Save $0.00
  • Aviemore Oversized Accent Ottoman - Massey's Furniture Barn (Watertown, NY)
    Aviemore Oversized Accent Ottoman - Massey's Furniture Barn (Watertown, NY)
    Save $94.81 Save $0.00

    Aviemore Oversized Accent Ottoman

    Ashley Furniture
    $391.08
    $391.08 - $391.08
    $391.08
    $296.27
    $296.27 - $296.27
    $296.27

    Looking to make a simply chic statement with color? Liven up your living room with this oversized ottoman. Its trend-right light neutral upholstery...

    View full details
    $391.08
    $391.08 - $391.08
    $391.08
    $296.27
    $296.27 - $296.27
    $296.27
    Save $94.81 Save $0.00
  • Aviemore Loveseat - Massey's Furniture Barn (Watertown, NY)
    Aviemore Loveseat - Massey's Furniture Barn (Watertown, NY)
    Save $165.56 Save $0.00

    Aviemore Loveseat

    Ashley Furniture
    $682.93
    $682.93 - $682.93
    $682.93
    $517.37
    $517.37 - $517.37
    $517.37

    Looking to make a bold statement with color? Liven up your living room with this loveseat. Its trend-right navy blue upholstery adds a playful pop ...

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    $682.93
    $682.93 - $682.93
    $682.93
    $517.37
    $517.37 - $517.37
    $517.37
    Save $165.56 Save $0.00
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