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Consumer Choice
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Save $510.08
4Z-Serenity Zone Power Lift Recliner
Ashley FurnitureOriginal price $2,104.09Original price $2,104.09 - Original price $2,104.09Original price $2,104.09Current price $1,594.01$1,594.01 - $1,594.01Current price $1,594.01Enjoy effortless comfort at the touch of a button with this power lift recliner. Kick back, adjust the headrest and find the perfect level of lumba...
View full detailsOriginal price $2,104.09Original price $2,104.09 - Original price $2,104.09Original price $2,104.09Current price $1,594.01$1,594.01 - $1,594.01Current price $1,594.01Save $510.08 -
Save up to $2,129.18
Next-Gen DuraPella Living Room Set
Ashley FurnitureOriginal price $6,324.30 - Original price $8,782.88Original price $6,324.30 - Original price $8,782.88Original price $6,324.30$4,791.14 - $6,653.70$4,791.14 - $6,653.70Current price $4,791.14This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...
View full detailsOriginal price $6,324.30 - Original price $8,782.88Original price $6,324.30 - Original price $8,782.88Original price $6,324.30$4,791.14 - $6,653.70$4,791.14 - $6,653.70Current price $4,791.14Save up to $2,129.18 -
Save up to $1,739.27
Next-Gen DuraPella Living Room Set
Ashley FurnitureOriginal price $5,038.70 - Original price $7,174.50Original price $5,038.70 - Original price $7,174.50Original price $5,038.70$3,817.20 - $5,435.23$3,817.20 - $5,435.23Current price $3,817.20It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...
View full detailsOriginal price $5,038.70 - Original price $7,174.50Original price $5,038.70 - Original price $7,174.50Original price $5,038.70$3,817.20 - $5,435.23$3,817.20 - $5,435.23Current price $3,817.20Save up to $1,739.27 -
Save $1,006.49
Next-Gen DuraPella Living Room Set
Ashley FurnitureOriginal price $3,980.71Original price $3,980.71 - Original price $4,151.76Original price $3,980.71Current price $3,015.69$3,015.69 - $3,145.27Current price $3,015.69Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...
View full detailsOriginal price $3,980.71Original price $3,980.71 - Original price $4,151.76Original price $3,980.71Current price $3,015.69$3,015.69 - $3,145.27Current price $3,015.69Save $1,006.49 -
Save $283.69
Next-Gen Durapella Power Lift Recliner
Ashley FurnitureOriginal price $1,170.22Original price $1,170.22 - Original price $1,170.22Original price $1,170.22Current price $886.53$886.53 - $886.53Current price $886.53This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...
View full detailsOriginal price $1,170.22Original price $1,170.22 - Original price $1,170.22Original price $1,170.22Current price $886.53$886.53 - $886.53Current price $886.53Save $283.69 -
Save $596.02
Next-Gen DuraPella Power Recliner
Ashley FurnitureOriginal price $2,458.58Original price $2,458.58 - Original price $2,458.58Original price $2,458.58Current price $1,862.56$1,862.56 - $1,862.56Current price $1,862.56This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...
View full detailsOriginal price $2,458.58Original price $2,458.58 - Original price $2,458.58Original price $2,458.58Current price $1,862.56$1,862.56 - $1,862.56Current price $1,862.56Save $596.02 -
Save $517.77
Next-Gen DuraPella Power Recliner
Ashley FurnitureOriginal price $2,135.80Original price $2,135.80 - Original price $2,135.80Original price $2,135.80Current price $1,618.03$1,618.03 - $1,618.03Current price $1,618.03It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $2,135.80Original price $2,135.80 - Original price $2,135.80Original price $2,135.80Current price $1,618.03$1,618.03 - $1,618.03Current price $1,618.03Save $517.77 -
Save $294.73
Next-Gen DuraPella Power Recliner
Ashley FurnitureOriginal price $1,215.76Original price $1,215.76 - Original price $1,215.76Original price $1,215.76Current price $921.03$921.03 - $921.03Current price $921.03Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...
View full detailsOriginal price $1,215.76Original price $1,215.76 - Original price $1,215.76Original price $1,215.76Current price $921.03$921.03 - $921.03Current price $921.03Save $294.73 -
Save up to $596.02
Next-Gen DuraPella Power Recliner
Ashley FurnitureOriginal price $1,215.76 - Original price $2,458.58Original price $1,215.76 - Original price $2,458.58Original price $1,215.76$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $1,215.76 - Original price $2,458.58Original price $1,215.76 - Original price $2,458.58Original price $1,215.76$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03Save up to $596.02 -
Save $761.67
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley FurnitureOriginal price $2,499.09Original price $2,499.09 - Original price $3,141.89Original price $2,499.09Current price $1,893.25$1,893.25 - $2,380.22Current price $1,893.25It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,499.09Original price $2,499.09 - Original price $3,141.89Original price $2,499.09Current price $1,893.25$1,893.25 - $2,380.22Current price $1,893.25Save $761.67 -
Save $605.84
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley FurnitureOriginal price $2,499.09Original price $2,499.09 - Original price $2,499.09Original price $2,499.09Current price $1,893.25$1,893.25 - $1,893.25Current price $1,893.25It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,499.09Original price $2,499.09 - Original price $2,499.09Original price $2,499.09Current price $1,893.25$1,893.25 - $1,893.25Current price $1,893.25Save $605.84 -
Save up to $1,047.40
Next-Gen DuraPella Power Reclining Sectional
Ashley FurnitureOriginal price $3,297.40 - Original price $4,320.54Original price $3,297.40 - Original price $4,320.54Original price $3,297.40$2,498.03 - $3,273.14$2,498.03 - $3,273.14Current price $2,498.03Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...
View full detailsOriginal price $3,297.40 - Original price $4,320.54Original price $3,297.40 - Original price $4,320.54Original price $3,297.40$2,498.03 - $3,273.14$2,498.03 - $3,273.14Current price $2,498.03Save up to $1,047.40 -
Save $445.00
Next-Gen DuraPella Power Reclining Sectional Loveseat
Ashley FurnitureOriginal price $1,835.62Original price $1,835.62 - Original price $1,835.62Original price $1,835.62Current price $1,390.62$1,390.62 - $1,390.62Current price $1,390.62Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $1,835.62Original price $1,835.62 - Original price $1,835.62Original price $1,835.62Current price $1,390.62$1,390.62 - $1,390.62Current price $1,390.62Save $445.00 -
Save $520.02
Next-Gen DuraPella Power Reclining Sectional Loveseat with Console
Ashley FurnitureOriginal price $2,145.09Original price $2,145.09 - Original price $2,145.09Original price $2,145.09Current price $1,625.07$1,625.07 - $1,625.07Current price $1,625.07Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $2,145.09Original price $2,145.09 - Original price $2,145.09Original price $2,145.09Current price $1,625.07$1,625.07 - $1,625.07Current price $1,625.07Save $520.02 -
Save $561.49
Next-Gen DuraPella Power Reclining Sectional Sofa
Ashley FurnitureOriginal price $2,316.14Original price $2,316.14 - Original price $2,316.14Original price $2,316.14Current price $1,754.65$1,754.65 - $1,754.65Current price $1,754.65Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $2,316.14Original price $2,316.14 - Original price $2,316.14Original price $2,316.14Current price $1,754.65$1,754.65 - $1,754.65Current price $1,754.65Save $561.49 -
Save $771.49
Next-Gen DuraPella Power Reclining Sofa
Ashley FurnitureOriginal price $3,182.40Original price $3,182.40 - Original price $3,182.40Original price $3,182.40Current price $2,410.91$2,410.91 - $2,410.91Current price $2,410.91This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...
View full detailsOriginal price $3,182.40Original price $3,182.40 - Original price $3,182.40Original price $3,182.40Current price $2,410.91$2,410.91 - $2,410.91Current price $2,410.91Save $771.49 -
Save $615.66
Next-Gen DuraPella Power Reclining Sofa
Ashley FurnitureOriginal price $2,539.60Original price $2,539.60 - Original price $2,539.60Original price $2,539.60Current price $1,923.94$1,923.94 - $1,923.94Current price $1,923.94It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...
View full detailsOriginal price $2,539.60Original price $2,539.60 - Original price $2,539.60Original price $2,539.60Current price $1,923.94$1,923.94 - $1,923.94Current price $1,923.94Save $615.66 -
Save $476.64
SimpleJoy 3-Piece Sectional w/ Chaise
Ashley FurnitureOriginal price $1,966.13Original price $1,966.13 - Original price $1,966.13Original price $1,966.13Current price $1,489.49$1,489.49 - $1,489.49Current price $1,489.49This sectional with chaise is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature Des...
View full detailsOriginal price $1,966.13Original price $1,966.13 - Original price $1,966.13Original price $1,966.13Current price $1,489.49$1,489.49 - $1,489.49Current price $1,489.49Save $476.64 -
Save $86.45
SimpleJoy Ottoman
Ashley FurnitureOriginal price $356.61Original price $356.61 - Original price $356.61Original price $356.61Current price $270.16$270.16 - $270.16Current price $270.16This oversized accent ottoman is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature ...
View full detailsOriginal price $356.61Original price $356.61 - Original price $356.61Original price $356.61Current price $270.16$270.16 - $270.16Current price $270.16Save $86.45
Pickup / Delivery
Consumer Choice — Frequently Asked Questions
What consumer choice brands does Massey's Furniture Barn (Watertown, NY) carry?
Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.
How do I choose the right consumer choice?
Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.
Do you deliver consumer choice items?
Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.
Can I finance a consumer choice?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.
Does my consumer choice come with a warranty?
Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.
What if my consumer choice arrives damaged?
Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.